SOURCE: Roundbox, Inc.

September 10, 2008 08:00 ET

Punchkick Interactive Joins the Roundbox Developer Program to Create Mobile Datacast Applications

Companies Leverage Broadcast Technology and Adobe Flash Lite to Deliver Best-in-Class Mobile Datacast Applications

FLORHAM PARK, NJ--(Marketwire - September 10, 2008) - Roundbox, Inc., the leader in mobile broadcast software, announced today that Punchkick Interactive, a full-service mobile marketing firm, has joined the Roundbox Developer Program. Through this collaboration, the companies are developing Flash-enabled mobile datacast applications, which deliver real-time news, weather, sports and financial information to mobile devices. This first application, called Active Wallpaper, utilizes the Roundbox Mobile Datacast Solution to deliver frequently updated content streams over broadcast, and Flash Lite to provide an exciting, graphically rich client interface through which content can be consumed.

"This application is just one example of the benefits of a collaborative developer ecosystem," said Jon Schlegel, datacast product manager at Roundbox. "Drawing upon the expertise of both companies, we were able to rapidly deliver compelling mobile applications and look forward to working with Punchkick on future projects."

"The combination of Flash and mobile broadcast technology produced an amazing application that is both informative and entertaining," said Zak Dabbas, co-founder and managing partner of Punchkick Interactive. "As a mobile application developer, we recognize the value of leveraging real-time broadcast information to make applications more relevant to the mobile community."

Active Wallpaper

Active Wallpaper is a variant of the classic "homepage" application, providing users with real-time news, sports, and weather information on the idle screen of their mobile device. Rather than polling for information updates, it passively listens to the broadcast network for new information allowing the application to scale to an infinite number of subscribers without consuming additional bandwidth.

Roundbox Mobile Datacast Solution

This award-winning solution is the only end-to-end, multi-bearer platform available on the market today for creating and deploying datacast applications. The system gives application developers a high level, easy-to-use set of APIs to rapidly build services that take advantage of the power of broadcast and allows them to focus on making compelling applications rather than addressing the intricacies of broadcast networks.

Live demonstrations of the Active Wallpaper application running over FLO technology can be seen at IBC 2008 held at the RAI Centre, Amsterdam in the Qualcomm Booth, #M269 from September 12 -16.

About Roundbox

Roundbox is the leading provider of mobile broadcast software solutions for mobile operators and handset manufacturers. Their products enable mobile operators to provide consumers innovative services that take advantage of next generation broadcast networks. Roundbox's product innovations help operators provide consumers with services such as mobile TV, emergency notification, radio, and data services delivered continuously and with breakthrough economics. For more information, visit

About Punchkick Interactive Inc.

Punchkick Interactive is America's first design firm to focus exclusively on full-service mobile marketing. The firm specializes in creating text-message campaigns, mobile games, Flash Lite content, mobile Web sites, custom iPhone, Windows Mobile and Java ME applications, Bluetooth marketing campaigns, and more. For addition information visit or call (800) 549-4104.

Roundbox is a registered trademark in the United States. All other product, service and company names are trademarks, registered trademarks or service marks of their respective owners.

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