SOURCE: PunchTab



October 03, 2012 11:00 ET

PunchTab Delivers AppConnect Solution to Build Constant Contact Email Databases and Encourage Social Engagement

Constant Contact API Integrates PunchTab With Online Marketing Tools to Double Twitter Followers and Increase Facebook Fans 10 Percent While Collecting Email Addresses for Future Marketing Efforts

PALO ALTO, CA--(Marketwire - Oct 3, 2012) - PunchTab Inc., the engagement and on-demand loyalty platform leader, today announced integration with the Constant Contact® (NASDAQ: CTCT) suite of online marketing tools. The resulting integration enables users to leverage free PunchTab giveaways to build their social communities and email lists, importing new contacts directly into Constant Contact. It will be featured in Constant Contact's MarketPlace, an online resource that connects small organizations with tools and services for growing their business.

"We wanted to extend the benefits of PunchTab to Constant Contact users in the most convenient way possible," said Ranjith Kumaran, PunchTab Founder. "This integration will allow Constant Contact users to leverage the benefits of PunchTab's giveaway platform to drive traffic and increase their email lists, seamlessly."

PunchTab giveaways boost awareness and build social communities by offering entries in exchange for social sharing. Furthermore, the new marketing tool integration enables users to seamlessly import the email addresses collected through the promotion into a Constant Contact account to grow the reach of newsletters and communications.

Giveaways can be customized to incentivize different actions to engage and promote the brand. Entries can be earned for actions that help grow the brand's social channels, such as following, liking, and +1ing, as well as downloading a file or promoting the brand via Facebook and Twitter. These incentives result in an average two-time increase in Twitter followers and a ten percent increase in Facebook fans.

Integrating a PunchTab giveaway into a website, blog or Facebook page is designed to be simple, easy and free. For more information visit, and the Constant Contact MarketPlace.

"These tools are all proven to help small businesses win customers and build successful relationships with them," said Rick Jensen, senior vice president and chief sales and marketing officer at Constant Contact. "We are pleased that PunchTab chose to integrate with Constant Contact to provide its clients with our online marketing tools, and we look forward to working together to be an even bigger factor in their customers' success."

About PunchTab, Inc.
Founded in January 2011, PunchTab is the engagement and on-demand incentives platform leader, powering loyalty and reward programs, giveaways and sweepstakes and customized campaigns for marketing and advertising agencies, allowing bloggers, brands, and businesses to create social and mobile-enabled loyalty programs in minutes. More than 11,000 publishers are using PunchTab's tightly-integrated rewards program to engage and incentivize over 22 million consumers every month, with no development or marketing costs. Web and mobile app developers can also utilize the PunchTab Developer Tools for a tightly integrated solution.

Based in Silicon Valley and led by founders Ranjith Kumaran, who previously co-founded YouSendIt and Mehdi Ait Oufkir, an early YouSendIt employee and founder of, a location-based reminder service for Foursquare users, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit

About Constant Contact, Inc.
Constant Contact wrote the book on Engagement Marketing™ -- the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company's online marketing tools to generate new customers, repeat business, and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys. Only Constant Contact offers the proven combination of affordable tools and free KnowHow, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

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