SOURCE: PunchTab

PunchTab

August 19, 2013 08:00 ET

PunchTab Launches Loyalty Solution for CPG Brands to Boost Share of Basket

CPG Companies Can Now Use PunchTab to Get Direct Access to Consumers in Retail Environments and Drive More Sales Across Their Entire Portfolio of Brands

PALO ALTO, CA--(Marketwired - Aug 19, 2013) - PunchTab, the multi-channel loyalty and engagement platform, today announced a new solution empowering CPG companies to boost share of basket for their entire portfolio of brands. In addition to rewarding consumer purchases through UPC and special promotion codes, PunchTab's loyalty and engagement solution now rewards consumers for receipt and QR code scanning. Coupled with new mobile integration, these new features give CPG brands a much deeper level of access to consumers in the retail environment.

Traditionally, CPG brands have few options when it comes to impacting purchase behavior in third-party retail environments, other than relying on costly in-store displays to grab shoppers' attention. They also miss out on direct access to purchase data, which makes it difficult to know which marketing levers they can pull to get more of their brands into the shopping basket at checkout.

Using the PunchTab solution, CPG brands can now gain valuable insight into purchase behavior, creating more accurate and robust consumer profiles that can be used to influence future purchase decisions, create brand preference, and gain consumers' attention while they're shopping.

New CPG solutions in the PunchTab platform include:

  • Mobile loyalty: CPG brands can reach consumers wherever they are by integrating PunchTab loyalty programs into mobile apps and mobile sites. By combining advanced consumer profiles with geo-fencing and geo-targeting capabilities via mobile platforms, CPG brands can deliver highly targeted and personalized real-time messages via SMS, email and push notifications.

  • Receipt scanning: CPG brands can now access consumer purchase data previously available only to retailers with PunchTab's loyalty program. Consumers scan receipts and send them directly to a brand using a mobile app or email, in exchange for points in the brand's loyalty program, giving CPG brands full visibility into what consumers are buying, when they're buying, where they make purchases and how often they shop. Location data, payment methods and other valuable insights can also be leveraged to increase buy rates and drive cross-category purchases.

  • QR/Promo code: CPG brands with in-store merchandising displays can now reward consumers for scanning QR codes, driving consumers to learn more about products, view unique content or access special offers. CPG brands with new products or impending package changes can also add dynamic QR codes and special promotion codes to incentivize users for scanning or entering those codes to learn more, earn discounts and offer incentives for trying other products. 

  • Analytics & Insights: By combining consumers' digital and social profiles and behaviors with real purchase data, CPGs have the ability to understand which online behaviors increase awareness, trial, preference and overall buy rates, while optimizing marketing effectiveness by focusing on the channels that matter most.

CPG companies can also use the new features in PunchTab to develop umbrella loyalty programs across their entire family of brands, rewarding consumers when they buy and engage with any of the brands in the portfolio. These programs can be highly effective in increasing trial, driving preference, and boosting cross-category purchase: a recent PunchTab survey showed that 73 percent of moms would be interested loyalty programs for a parent company, and 59 percent of moms would buy other products from the parent company if doing so resulted in more loyalty points -- with 46 percent indicating they would even switch from a competitor's product.

"With our new solution, PunchTab empowers CPG brands to impact purchasing decisions in the retail environment and gather valuable data about shopping behaviors that they can use to optimize their marketing programs," said Ranjith Kumaran, Founder and CEO at PunchTab. "Moms represent $2.1 trillion in household spend every year, and many are value conscious. We're giving CPG brands a strategic opportunity to leverage their loyalty program as a competitive advantage by utilizing moms' loyalty to specific brands to increase trial and purchase of other products in the company's portfolio."

"The new PunchTab offering will provide valuable insight into customer behavior," said Audree Shuman, Client Partner, [wire]stone. "From purchase intent, to what is in our consumers' basket to what specific store they are shopping in, the PunchTab tools will help us as marketers, strengthen loyalty and help drive the growth of our clients' businesses."

About PunchTab, Inc.
Founded in January 2011, PunchTab is a multi-channel loyalty and engagement platform that enables agencies, brands and enterprise organizations to incentivize user behavior and drive business success. PunchTab's customers use the company's flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing and UGC and awareness campaigns to sophisticated B2E and B2B programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solutions that can reward any action with virtual, social and real-world rewards. Based in Silicon Valley and led by YouSendIt founders Ranjith Kumaran and early YouSendIt engineer Mehdi Ait Ofkur, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com.

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