SOURCE: PunchTab

PunchTab

August 08, 2013 08:00 ET

PunchTab Launches New App for ExactTarget HubExchange, Extending Loyalty and Engagement to Email

PunchTabs's Integration With ExactTarget Provides Marketers the Ability to Reward Users for Opening, Clicking and Forwarding Emails and Newsletters

PALO ALTO, CA--(Marketwired - Aug 8, 2013) - PunchTab, a multi-channel loyalty and engagement platform, today announced its new loyalty application for ExactTarget's HubExchange, allowing marketers to reward engagement and create loyalty within email.

PunchTab App for ExactTarget HubExchange expands the company's ability to integrate consumer behavior across web, social, mobile, and retail with ExactTarget email, giving marketers a more complete picture of the consumer with information from all components of engagement.

The new PunchTab loyalty app empowers marketers to:

  • Reward users for subscribing, opening, clicking and forwarding emails and newsletters.

  • Understand and reward consumers for specific behaviors that lead to purchases both online and offline, on any channel.

  • Create complete consumer profiles that track and measures online and offline behaviors

  • Create dynamic, trigger-based communications that are more personalized and relevant based on behavioral data from the PunchTab platform

"Right now, most marketing solutions out there don't talk to each other. Email is such a critical component to customer engagement that it's essential they work together to streamline marketing, create more personalized communication and tie together consumer behavior across all channels," said Angelo Sanfilippo, CMO at PunchTab. "This continuity delivers better results and quality engagement throughout the purchase funnel."

Available now, ExactTarget customers can download and install the PunchTab app in HubExchange, Exact Target's app marketplace, where marketers can access and install ExactTarget and third-party digital marketing apps.

"We are pleased to welcome PunchTab's app ExactTarget HubExchange," said Ian Murdock, ExactTarget's vice president, platform and developer community. "Together with PunchTab, ExactTarget has further provided marketers an app ecosystem that creates loyalty and amazing customer experiences."

HubExchange is ExactTarget's app marketplace that enables technology providers to build and deliver integrated applications within ExactTarget's Interactive Marketing Hub. Much like a consumer purchases and downloads apps on a smartphone, HubExchange enables marketers to access and install ExactTarget and third-party developed digital marketing apps, making it easy to integrate new features or marketing solutions to power marketing campaigns from within ExactTarget.

For more information on HubExchange, visit www.HubExchange.com.

About PunchTab

Founded in January 2011, PunchTab is a multi-channel loyalty and engagement platform that enables agencies, brands and enterprise organizations to incentivize user behavior and drive business success. PunchTab's customers use the company's flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing and UGC and awareness campaigns to sophisticated B2E and B2B programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solutions that can reward any action with virtual, social and real-world rewards. Based in Silicon Valley and led by YouSendIt founders Ranjith Kumaran and early YouSendIt engineer Mehdi Ait Ofkur, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com.

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