SOURCE: PunchTab


July 10, 2014 08:00 ET

PunchTab and Leadtail Announce New Social Insights Report: "How Digital Marketers Are Using Twitter to Engage on Social Media"

PALO ALTO, CA--(Marketwired - July 10, 2014) - PunchTab, the leading omni-channel engagement and insights platform and B2B social marketing agency Leadtail, today announced a new study: "How Digital Marketers Engage on Twitter." This special study delivers social media insights into how digital marketers are engaging on Twitter, including what they talk about, the types of content they share, and which publishers and people influence them most.

Key findings of the report point to digital marketers as leaders when it comes to embracing emerging media and mobile friendly content such as videos, pictures, and audio. The report also explores how digital marketers interact with mainstream and industry publications -- noting the top publishers they read and share.

"Digital marketers have created a tightly-knit, always-on community," said Robyn Hannah, Vice President of Communications and PR at PunchTab. "The ability to tap into the people, the brands, and the technology that drive their social conversations is powerful for marketers trying to reach and engage these trend setters. Digital marketers move quickly, which makes it a necessity to tap into the conversation as it happens. The data in this report reveals useful social insights that can be used to connect with this extremely influential audience."

The report also includes data about:

  • The most active social networks among digital marketers;
  • The most popular hashtags they like to use;
  • The top content sources they consistently share;
  • The publications and people they retweet and mention the most

The top people mentioned by digital marketers include well-known names, such as Jay Baer, Vala Afshar, and Chris Brogan, while top publishers included Mashable, Forbes, and FastCompany.

"The first step to understanding digital marketers is knowing what they talk about, read, and share on social media," said Carter Hostelley, CEO of Leadtail. "This data leads to insights about the topics, brands, and people they most engage with, which is extremely valuable for crafting campaigns targeted at such a highly influential group. Our study allows anyone to plot a marketing course to reach and engage digital marketers."

Download a copy of How Digital Marketers Engage on Twitter here.

To get these insights, Leadtail summarized the actual Twitter activity of 515 digital marketers using its Social Insights Technology, including 122,027 tweets and 57,009 links shared during a 90-day period from February 1 to April 30, 2014.

To discover how you can use social insights to better reach, engage, and influence digital marketers, join PunchTab and Leadtail for a webinar on August 20, 2014 at 11am PT / 2pm ET. During the webinar, PunchTab and Leadtail will share specific insights and findings from the study.

Register here for the webinar on this report.

About PunchTab, Inc.

Founded in January 2011, PunchTab is an omni-channel engagement and insights platform enabling agencies and brands to create dynamic experiences that engage consumers across any touch point, track and understand user behavior, and optimize for more effective marketing initiatives and communications. PunchTab's customers use the company's flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing, UGC and awareness campaigns, to sophisticated loyalty and engagement programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solution that can reward any action with virtual, social, and real-world rewards.

Based in Silicon Valley and led by YouSendIt founder Ranjith Kumaran and early YouSendIt engineer Mehdi Ait Ofkur, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit

About Leadtail

Leadtail is a B2B social marketing agency that provides social media strategy and insights for leading business brands and innovative companies such as: WageWorks, Alcatel-Lucent, Trend Micro, Adaptive Insights, and DNN. Using our Social Insights Technology, we also develop social media insights reports on senior marketers, HR professionals, CFOs, and other business professionals, and these reports have been referenced in media and industry publications including: The Wall St. Journal, Forbes, Business Insider, Adweek, MarketingProfs, CMSWire, and ERE.

For more information, visit and follow us on Twitter @Leadtail.

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