SOURCE: PunchTab


August 22, 2012 08:00 ET

PunchTab Reaches 22 Million Users, Exceeds 11,000 Active Loyalty Programs

New Product Offerings Meet Growing Demands of the Market, Cater to Increased Interest From Advertising and Marketing Agencies

PALO ALTO, CA--(Marketwire - Aug 22, 2012) - PunchTab Inc., the engagement and on-demand loyalty platform leader, today announced a new tiered pricing model to meet the various needs of its growing roster of clients. From Fortune 500 brands and their marketing agencies to entrepreneurs and independent bloggers, PunchTab now powers more than 11,000 loyalty programs and 1,000 new giveaways each month.

"When we first started PunchTab, users were primarily using the platform for content creation. Our broad product offerings now enable brands and Web properties that are using PunchTab's new offerings to gamify products, incentivize user-generated content, engage employees behind the firewall and leverage the power of word-of-mouth," said Ranjith Kumaran, founder of PunchTab. "Our new product tiers are the next natural step to support the growing demand of the industry and the rapid expansion of our business."

PunchTab's Continued Growth

A leader in online incentives and loyalty programs and an innovator in the growing marketing trend of gamification, PunchTab has experienced tremendous growth year-over-year. In Q2 2012, PunchTab powered more than 11,000 loyalty programs for brands like eBay, Arby's, WalmartLabs, Atlantic Records, and more, as well as agencies like Initiative, Wirestone and others. Additionally, the company is adding new clients at a rate of 130 percent year-over-year. 

Every month, more than 22 million end-users are reached through PunchTab's loyalty and reward programs, more than a 400 percent increase over last year. Since the company began offering virtual rewards in February 2012, PunchTab has awarded more than 400,000 badges for taking social engagement actions. During that same period, end-users have taken over 500 million actions across all PunchTab client sites.

New Pricing Model Caters to Increased Demand

The new pricing plans ensure that PunchTab clients of all sizes, technical levels and budgets can build fully flexible incentive, loyalty and gamification programs to meet their goals. Each plan features a tiered menu of options to help clients manage their programs in a way that fits their specific needs including incentivized actions, customized branding, website and app integration, points systems, badges, giveaways, and e-commerce integration. Each plan also provides deep analytics and support to ensure that clients can accurately measure their program's success along the way and get assistance from PunchTab to ensure maximized results.

The new Start plan is the first free subscription package from PunchTab. Start clients can seamlessly integrate the PunchTab Social Sharing Bar into their website or blog. The PunchTab Social Sharing Bar drives an increase of at least 10 times the social sharing on Facebook, Twitter and Google+, the most important features of a social loyalty program.

The Grow plan is the perfect solution for mid-size clients who are interested in leveraging the power of online incentives and gamification programs. The plan offers additional flexibility of incentivized actions (including comments, video views, and a referral system), a customizable rewards catalog, rewarding of online purchases and custom badge capabilities. Competitively priced at $99 per month, clients also have free access to the program through a 30-day trial.

Finally, the Expand plan addresses the needs of the enterprise with complete platform customization, white-labeling, single sign-on authentication, reward-enabling additional social channels (FourSquare, Instagram, LinkedIn, Pinterest), and more. This complete package is ideal for brands and marketing agencies looking for a complete end-to-end solution for their online incentive, loyalty and gamification programs.

About PunchTab, Inc.

Founded in January 2011, PunchTab is the engagement and on-demand incentives platform leader, powering loyalty and reward programs, giveaways and sweepstakes and customized campaigns for marketing and advertising agencies, allowing bloggers, brands, and businesses to create social and mobile-enabled loyalty programs in minutes. More than 11,000 publishers are using PunchTab's tightly-integrated rewards program to engage and incentivize over 22 million consumers every month, with no development or marketing costs. Web and mobile app developers can also utilize the PunchTab Developer Tools for a tightly integrated solution.

Based in Silicon Valley and led by founders Ranjith Kumaran, who previously co-founded YouSendIt and Mehdi Ait Oufkir, an early YouSendIt employee and founder of, a location-based reminder service for Foursquare users, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit

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