SOURCE: PunchTab

PunchTab

March 06, 2014 08:00 ET

PunchTab Releases Android SDK Toolkit for Mobile and Tablet Developers

New Android SDK Provides Mobile Developers With Tools to Create and Deliver Customized Loyalty Programs

PALO ALTO, CA--(Marketwired - Mar 6, 2014) - PunchTab, the leading omni-channel loyalty and engagement platform, announced today the release of their Android SDK. The SDK is a free toolkit that provides Android mobile and tablet developers the capability to add customized loyalty and engagement programs to any app to help increase usage, purchase, awareness, and brand engagement.

With tens of thousands of apps hitting the market every month and billions of dollars spent on mobile marketing, the world of mobile development has become a congested, competitive marketplace to carve out success. Generating user awareness and continued use remain critical challenges for organizations that utilize mobile applications to engage customers, or add mobile as part of larger omni-channel initiatives. Android developers can now implement PunchTab's loyalty and engagement infrastructure in mobile apps, incentivizing users to take actions that meet marketing agendas and business goals.

"Mobile is the most important channel for brands when it comes to engaging consumers with relevant, real-time messages and offers. According to a recent study, 83% of consumers expect to make more purchases via mobile in the next 12 months, a 15% increase from today's current statistics -- this is a critical proof point of how important mobile has become for brands. Awareness, engagement, and enhanced loyalty are essential components in the success of a mobile app," said PunchTab Founder and CEO Ranjith Kumaran. "With our Android SDK we can provide Android developers with the same high-quality, easy-to-use functionality that the PunchTab platform offers to over 19,000 active programs on our platform."

The Android opportunity is significant. Google Play accounted for almost 75 percent of total app downloads in 2013 and according to Distimo, Google Play's revenue share has actually been growing at the expense of Apple's. Since June 2013, Google Play's revenue jumped 51 percent. The statistics are a window into the continuously growing Android mobile application market that does not appear to be slowing down. Brands have taken notice and with the PunchTab Android SDK, they have an opportunity to reach even more consumers on mobile.

Analyst and TIME tech columnist, Ben Bajarin estimates that over one billion Android smartphones will be sold in 2014, and by the end of 2014 mobile web users will be three times that of the desktop web. "Mobile can no longer be a side strategy for brands, it needs to be a central strategy as it's an essential element for maintaining consumer engagement. The Android opportunity is one that cannot be overlooked," Bajarin reports.

PunchTab's Android SDK offers mobile developers a free toolkit with an easy to integrate static library and customizable features to most effectively meet bottom line business goals. Developers can easily reward-enable engagement, repeat usage, social sharing, and more.

For more information on PunchTab's developer kit visit www.punchtab.com/developer.

About PunchTab, Inc.
Founded in January 2011, PunchTab is an omni-channel loyalty and engagement platform that enables agencies, brands, and enterprise organizations to incentivize user behavior and drive business success. PunchTab's customers use the company's flexible solutions to deepen audience engagement, drive purchase, and build awareness by leveraging everything from social sharing and UGC and awareness campaigns, to sophisticated B2E and B2B programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solution that can reward any action with virtual, social and real-world rewards. For more information, please visit www.punchtab.com.

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