SOURCE: PunchTab

PunchTab

August 07, 2014 08:00 ET

PunchTab Reports 80 Percent Increase in Active Members in Q2, Adds Several Key Advisory Board Members and New Funding, Continues Research Series on Consumer Behavior

Company Momentum Lead by Increased Focus on Data, Insights into Consumer Purchase Drivers

PALO ALTO, CA--(Marketwired - August 07, 2014) - PunchTab, the leading omni-channel engagement and insights platform, today announced rapid customer and corporate growth throughout Q2 2014. Demand for the platform was marked by an 80% increase in active members during the quarter.

In Q2, PunchTab also added $6.25M in funding to meet growing customer demand, grow its platform, and enhance its data and insights offerings to meet the needs of major retail and CPG brands. The company now analyzes nearly 1.5 million consumer interactions every day, providing marketers with advanced insights into key consumer behaviors, purchase triggers, and loyalty drivers.

In the first half of 2014, the company also added several thought leaders to its advisory board, including Kierstan Hollars, a recognized leader in public relations, marketing, and corporate communications; Porter Gale, a well-known name in marketing and advertising strategy; and CPG and retail leader Adam Kmiec.

"We're pleased with our growth in Q2 and 2014 overall," said Ranjith Kumaran, CEO at PunchTab. "PunchTab's focus on providing retail and CPG brands with sophisticated insights into who their customers are down to the individual and offering marketers a better understanding of purchase behaviors has fueled the demand for our platform. By leveraging these actionable insights, marketers can make smarter and timelier brand decisions. We've added funding and key advisors to meet our growing footprint- a trend we expect to continue."

As part of its Consumer Research Series, PunchTab released several new reports in 2014 that explored the purchase drivers and considerations for consumers related to retailers, including:

Mobile Tracking: Are Consumers Ready - a report that examines consumer sentiment related to retailers tracking and targeting them via mobile devices, as well as ways for retailers to overcome consumer concerns.

The Path to Millennials: Fashion and Accessories Edition - a report that analyzes Millennial shopping habits between retail and fashion brands, which examines brand awareness and purchase intent drivers among the group, as well as how they feel about loyalty programs.

The company also partnered with LeadTail to produce the study "How Digital Marketers Engage on Twitter," which provides insights into the interactions of leading digital marketers on social channels.

About PunchTab, Inc.
Founded in January 2011, PunchTab is an omni-channel engagement and insights platform enabling CPG and retail brands to create dynamic experiences that engage consumers across any touch point, track and understand user behavior, and optimize for more effective marketing initiatives and communications. PunchTab's customers use the company's flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing, UGC and awareness campaigns, to sophisticated loyalty and engagement programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solution that can reward any action with virtual, social, and real-world rewards.

Based in Silicon Valley and led by YouSendIt founder Ranjith Kumaran and early YouSendIt engineer Mehdi Ait Oufkir, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com.

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