SOURCE: Purch

Purch

June 03, 2014 09:00 ET

Purch Appoints Peter Horan to Its Board of Directors

Seasoned Internet Entrepreneur Joins Board to Further Company's Leadership Position at Intersection of Content and Commerce

NEW YORK, NY--(Marketwired - Jun 3, 2014) - Purch, the leading platform for connecting technology and SMB buyers and sellers, today announced it has added Peter Horan as its newest board member.

With over two decades of experience in the digital media space, Horan has a long-standing reputation as one of the foremost entrepreneurial minds, and has been a part of seven profitable exits worth almost $800 million in value in the last seven years alone.

As a member of the board, Horan will bring his business acumen and expertise to bear in guiding Purch's already proven approach to building a best-in-class purchase decision platform. The company is now ranked No. 1 in comScore's technology vertical, underscoring its market-leading position at the intersection of content and commerce.

"Peter's experience in building strong, sustainable businesses speaks for itself," said Greg Mason, CEO, Purch. "From digital media to technology, Peter's expertise and knowledge is second to none, and we couldn't be happier to welcome him to the board."

"I have known and admired Greg for nearly 20 years. I have also closely followed the company's impressive growth and evolution and am eager to work with Greg, the team, and their top-flight investors to help take Purch to the next level," added Horan.

Founder of Horan MediaTech Advisors, which specializes in investing in forward-thinking media, advertising and commerce companies, Horan is currently Chairman of the Board at Net2TV, and also serves as a board member at Lending Tree, Twelvefold Media and Viggle Inc. Prior to his current board experience, Horan also held board positions at Travora Media, Social Chorus and Reply.com, and has served as a C-level executive at a number of leading internet and media companies including Answers.com, Goodmail Systems, IAC Media and Advertising, AllBusiness.com, About.com and DevX.com.

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About Purch

Purch is a portfolio of digital brands and services that makes complex buying decisions easy for more than 78 million shoppers monthly. Its respected sites such as Top Ten Reviews, Tom's Guide, Tom's Hardware, and Live Science natively integrate commerce and content in more than 1,000 product categories so consumers can make better choices before, during, and after an important purchase.

The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.