SOURCE: Source Direct Holdings, Inc.

August 24, 2007 09:00 ET

Purchase Order for September Delivery of Simply WoW®, Stain Pen®, and Simply WoW®, Laundry Detergent to Intermountain Natural LLC

IDAHO FALLS, ID--(Marketwire - August 24, 2007) - Source Direct Holdings, Inc. (OTCBB: SODH) is pleased to announce the initial purchase order for Simply WoW® Cleaner and Degreaser, Simply WoW® Stain Pen® and Simply WoW® Laundry Detergent for delivery by September 15, 2007, to Intermountain Natural LLC of Idaho Falls, Idaho.

Simply WoW® Laundry Detergent will join Source Direct's family of all-organic, biodegradable cleaning products used in everyday "green" living. Simply WoW® Cleaner and Degreaser is also included as Source Direct's flagship product, and the hugely popular Stain Pen®, which is already being distributed with increasing success. All three products will be private labeled and shipped to Intermountain Natural and its 14,000 distributors for retail sales.

"Each of our products has the ability to stand alone and enjoy enormous consumer acceptance in numerous segments. The fact that we are able to successfully group these highly effective organic cleaning products and employ mass-market distribution with new companies like Intermountain Natural as well as other respected retailers, demonstrates our company's extraordinary potential," comments Deren Smith, CEO and President of Source Direct.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company with its head office and manufacturing facilities in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at www.simplywow.com.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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