November 04, 2014 11:00 ET Releases Heavy Equipment Purchasing Trends Whitepaper

Highlights Key Trends in Heavy Equipment Purchasing and Finance

OGDEN, UT--(Marketwired - Nov 4, 2014) -, an essential resource and first stop in the B2B purchasing process, released its first whitepaper today, "Tech Innovations Drive Increases in Heavy Equipment Leases and Rentals". The report highlights trends and analysis from an in-depth survey of business owners, managers, and procurement professionals spanning a four-year period.

The report builds on findings from two time periods: January 2011 to August 2012 and January 2013 to August 2014. Respondents were asked the same two questions regarding their heavy equipment purchasing preference:

1. How do you plan to finance your machine?
2. Do you have a preference for a new or used machine?

"Our research and editorial team analyzed more than 71,000 inquiries related to the financing and condition preferences of heavy construction machinery. We wanted to provide both decision makers and suppliers with an in-depth look at past purchase activity and insight into future trends. Our hope is that by reading the survey results and forecast, both will have a better understanding of exact needs and motivating factors," says Jesse Semchuck, General Manager of

The whitepaper shares many interesting conclusions:

  • With few exceptions, rental preference has soared in popularity
  • Multifunctional equipment is becoming more and more important
  • Compact track loaders are being used to replace larger single-function items like bulldozers
  • Companies are more likely to purchase new equipment versus used

See the research behind these conclusions and much more by reading the complete whitepaper, available now:

About, a Purch property, connects buyers with pre-screened, qualified sellers for construction and industrial equipment. With a team whose history is built around helping procurement officers and SMB owners make smart buying decisions, has positioned itself as an essential resource and first stop in the B2B purchasing process. Our mission is simple: help buyers save time and money by providing robust purchasing guides and buying resources and matching their buying needs with pre-qualified suppliers offering customized price quotes.

Visit to learn more.

About Purch

Purch is a portfolio of digital content and services that helps make complex buying decisions easy for 78 million consumers monthly. Its respected sites such as Top Ten Reviews, Tom's Guide, Tom's Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase.

The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.