August 27, 2012 08:00 ET

Pure Announces Availability of Its First Apple AirPlay Product

Pure's Contour 200i Air Enables the Enjoyment of Wireless Music Streaming With Easy Set Up via Wi-Fi Login Sharing

SAN FRANCISCO, CA--(Marketwire - Aug 27, 2012) - Pure -- the world leading maker of music streaming and radio systems -- announces the availability of Contour 200i Air, a powerful and stylish music streaming system with Apple AirPlay* that allows the user to play their music wirelessly via a PC, Mac, iPad, iPhone or iPod Touch without having to dock the device**.

At an MSRP of just $269, Contour 200i Air not only supports wireless streaming, but also includes a dock for charging the iPad, iPhone and iPod, as well as music playback.

Contour 200i Air is one of the first products with Apple AirPlay to include Wi-Fi login sharing. That means this device is extremely easy to set up. All the user has to do is dock their iOS device, (which is connected to their home Wi-Fi network), press the Wi-Fi setup button on the back of Contour 200i Air and accept a message displayed on the iOS device asking whether they want to 'share Wi-Fi settings.'

"Someday we'll wonder why we ever had to physically connect devices, and Apple AirPlay is leading that behavioral shift," said Peter Blampied, Pure's director of sales. "Nothing beats the convenience of sitting back in your armchair while controlling your music collection with your iPad or iPhone, while the music itself is played beautifully by Contour 200i Air."

Contour 200i Air connects simply to the user's home network via Ethernet or Wi-Fi, and produces 36W RMS of digital quality sound delivering an expansive, room-filling listening experience. The DSP corrected, high-efficiency audio amplifiers and custom designed 3.5-inch dual full-range speaker drive units ensure exceptional clarity and tonal richness.

Contour 200i Air is an ideal companion to the free Pure Lounge app which enables access to tens of thousands of internet radio stations, on demand content (podcasts and listen again programs) and ambient sounds, as well as the ability to discover, explore and listen to millions of music tracks via the Pure Music subscription service***. All content from the Pure Lounge app, including Pure Music, can be streamed wirelessly to Contour 200i Air.

'Works with iPhone, iPod and iPad' compliant, the Pure Contour 200i Air allows users to dock, charge and play their iPad, iPod or iPhone. When docked, music stored on the Apple device can be controlled using the supplied credit card style remote control. It is also possible to connect the Contour 200i Air to a home AV system using the digital audio output and there is an auxiliary input for connecting an MP3 player. A multi-colored LED status indicator shows which source the Contour 200i Air is playing. For added convenience, software updates are delivered seamlessly to Contour 200i Air over Wi-Fi.

Pure's Contour 200i is now available from, and, with more retailers to follow. For more information, please visit

Editor's Notes
*AirPlay enables iTunes users to play their music library, hosted on a Mac, PC, iPad, iPhone or iPod touch on any AirPlay-enabled device such as the Pure Contour 200i Air. If the user has more than one AirPlay-enabled device, the user can control and run a multiroom music environment from a PC or Mac running iTunes. iPad, iPhone, iPod, iPod Touch, iTunes, and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries.

** Android streaming is coming soon to Contour 200i Air through a software update.

***Pure Music is a subscription service, which is available in the UK with an international roll out to follow during 2012; the Pure Lounge iPhone and Android App will support the service from the moment it goes live. People can register their interest at

About Pure
Pure is the world's leading manufacturer of music streaming and radio systems, the number one supplier of digital radios in Europe and Australia, and the creator of the Evoke-1S, the world's most popular and iconic digital radio. Pure leads the way in wireless music systems and cloud services with the Pure Lounge portal ( Pure radios support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. Designed and engineered in the UK, all of Pure's products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See

Contact Information

  • US Press Contact
    Melanie Lombardi
    LEWIS PR for Pure
    415 432 2421
    Email Contact

    UK Press Contact
    Vicky Hewlett
    +44 (0)1923 260 511
    Email Contact