SOURCE: PURE Energies Group

PURE Energies Group

May 20, 2014 09:00 ET

PURE Energies Dealer Program Partners With to Open New Doors for Consumers to Go Solar

PURE Energies Poised for More Dynamic Growth Through Innovative Partnerships

SAN FRANCISCO, CA--(Marketwired - May 20, 2014) - PURE Energies Group today announces the PURE Dealer Program; a program designed to leverage new channels in the home security industry and to educate an untapped market of homeowners about the benefits of residential solar. Through these partnerships across North America, thousands of dealers and their agents will be trained with a simple process for converting these homeowners to solar energy.

PURE Energies is the first company to provide a turn-key online marketplace to homeowners and home security providers to help Americans go solar faster, easier and more affordably. Differentiating in customer acquisition methodologies and applications, PURE Energies is experiencing faster-than-market growth in residential solar. offers a range of connected home solutions from interactive security and video monitoring to intelligent automation and energy management. A nation-wide network of authorized dealer partners are experts at selling, installing and supporting connected home solutions and are well positioned to educate consumers about the unique benefits of integrating solar power options into their connected home. 

The Opportunity

According to SEIA, The Solar Energy Industries Association, the U.S. installed 140,000 individual solar installations in 2013, up 41% over 2012 and nearly fifteen times the amount installed in 2008. About 68% of solar was installed in the last 2½ years.

Despite this dramatic growth many homeowners do not know what a great investment solar can be. As trusted providers of a wide range of home technologies, security dealers are ideal resources for consumers to learn about the value of solar. 

How it Works's dealers offer a consultative approach to creating a connected home solution that meets the unique needs of each homeowner. A key aspect of this is helping homeowners understand how to optimize their energy consumption and evaluate renewable energy opportunities with a dedicated PURE Advisor. The PURE Advisors educate the homeowner and walk them through the process of going solar.

"We talk to hundreds of homeowners every day and many of them are not aware of the benefits of solar. Now we can easily educate them on how solar can reduce electricity bills and pay for their security system," states Ryan Brown, President of The Alarm Guys. A dedicated PURE advisor is on the phone with the homeowner to explain the options and answer any questions. They show homeowners how the savings from solar will offset their monthly security costs.

The PURE Dealer program streamlines the financial and process requirements. "We benefit from PURE's unique online marketplace and trusted-advisor reputation. Companies like ours, with so many feet on the street, are thrilled to partner with PURE. PURE is making it easy for us," says Brown.

Trust is key to homeowners buying a security system or a solar system. "We pride ourselves on being the trusted advisor to homeowners -- and so does PURE. That's why this partnership is so perfect," says Brown.

"Our dealer program will help make clean renewable energy not only more affordable but more accessible to everyone," says Zbigniew Barwicz, CEO of PURE Energies. "We are really excited to launch the Dealer Program and having The Alarm Guys on board is the proof it works. This is just the beginning. Everyone wants to be part of the renewable energy market. Solar is just the right thing to do and PURE is making it easy."

About PURE Energies
PURE Energies is committed to being the trusted energy advisor to North American homeowners. With its unique online platform and marketplace, PURE facilitates the shopping process and adoption of solar for the benefit of communities and future generations. Headquartered in Toronto, Canada, the company has expanded with the acquisitions of San Francisco-based One Block Off the Grid ( and Seattle-based Cooler Planet ( PURE Energies is a privately-held company backed by NEA and NGEN. For more information, please visit

For more information on the connected home read "What's Possible with a Connected Home Today?" article and The Connected Home infographic.

Contact Information

  • Media contact:
    Leah McLean
    PURE Energies Inc.
    30 Duncan Street Suite 701
    Toronto, ON, M5V 2C3
    416.340.7873 x326