SOURCE: Pure Energy Visions Corporation

April 23, 2008 19:23 ET

Pure Energy Introduces Cordless Phone Batteries

TORONTO--(Marketwire - April 23, 2008) - Pure Energy Visions Corporation (TSX-V: PEV) (FRANKFURT: XYQ) ("Pure Energy" or the "Corporation"), the leading Canadian provider of environmentally responsible battery and lawn & garden products, reported that it is introducing two lines of Pure Energy brand cordless phone batteries and battery packs.

In August 2008, Pure Energy is introducing a complete line of rechargeable Nickel Metal Hydride (NiMH) cordless phone batteries and battery packs. Unlike the more traditional Nickel Cadmium (NiCd) rechargeable cordless phone batteries, Pure Energy's NiMH products will provide longer cycle life and more talk time between charges. These batteries are also more environmentally responsible as they do not contain Cadmium. Health hazards associated with Cadmium has led to the banning of NiCd batteries for consumer applications in the European Union effective this September.

Pure Energy is also introducing a line of proprietary Rechargeable Alkaline cordless phone battery packs for release in 2009. Rechargeable Alkaline cordless phone batteries can be recharged 1000's of times and have significant cost and performance benefits over NiCd and NiMH cordless phone batteries including longer "reserve" talk and "standby" time. Unlike NiCd and NiMH they are also ready-to-use out of the package.

"Based on our ongoing work with several phone companies on a variety of projects, entering the cordless phone aftermarket is a natural extension of our OEM and retail businesses," said Paul Simmonds, President and CEO of Pure Energy. "Our network of international distributors including Sure-Gro and Conros/LePages in North America, are confident that we can jointly be successful in serving this market. We are particularly excited about our Rechargeable Alkaline phone batteries. The combination of a high performance and competitively priced battery that is environmentally responsible will provide consumers with the ideal cordless phone replacement battery."

About Pure Energy's Rechargeable Alkaline Batteries:

Pure Energy's advanced formula AA and AAA size Rechargeable Alkaline batteries are the only rechargeable batteries that can be used in any application that uses throw-away alkaline batteries. They can be recharged hundreds of times leading to cost savings for consumers and less greenhouse gas emissions and waste entering landfill compared to throw-away alkaline batteries. Rechargeable Alkaline batteries do not contains heavy metals such as cadmium or mercury and offer several performance and cost advantages over other rechargeable batteries including an industry leading 7 year shelf life -- 40 times longer than regular rechargeable NiMH batteries.

About Pure Energy Visions Corporation:

Pure Energy is an international consumer and commercial products company focusing on cost effective, environmentally responsible products. The Corporation is a leading supplier of rechargeable batteries and lawn and garden products sold under private label and under the Pure Energy™ and Perfectly Natural Solutions™ brands. Through a growing network of strategic partners and distributors, products are sold in over 12 countries by leading retailers and Original Equipment Manufacturers.

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulators. We do not undertake any duty to update any forward-looking statements.

The TSX Venture Exchange has neither approved nor disapproved of the contents of this press release, and does not accept responsibility for the adequacy nor accuracy of this information.

The websites of the Corporation are http://www.pureenergybattery.com & www.perfectlynatural.com

Contact Information

  • Investor Contact:

    Paul W. Simmonds
    (905) 764-9457 ext. 249
    Email Contact