SOURCE: Pure Energy Visions Corporation

January 28, 2008 08:30 ET

Pure Energy Signs Battery Distribution Agreement With Sure-Gro Inc. -- Agreement Includes $750,000 Distribution Rights Fee, Minimum Purchase Targets, and $250,000 Investment in Pure Energy Common Shares

TORONTO--(Marketwire - January 28, 2008) - Pure Energy Visions Corporation (TSX-V: PEV) (FRANKFURT: XYQ) ("Pure Energy" or the "Corporation"), the leading Canadian provider of environmentally responsible battery and lawn & garden products, is pleased to announce that it has signed agreements with Sure-Gro Inc. ("Sure-Gro"), a leading supplier in the Canadian home and garden industry, for the distribution of Pure Energy's battery products to retail markets in Canada and the US.

The agreements appoint Sure-Gro as the exclusive retail distributor of Pure Energy's battery products in Canada under the Pure Energy™, Perfectly Natural Solutions™ and private label brands. In addition, Sure-Gro is appointed a distributor in the US for the Corporation's battery products under the Perfectly Natural Solutions™ brand in select hardware and lawn and garden retail markets, and will also assist Pure Energy's other US distributors. Bob Falconi, Sure-Gro's Executive Vice President, will be responsible for battery product sales. Mr. Falconi has over 30 years' experience in the battery industry, including senior positions with Rayovac in both Canada and the US, and with Duracell Canada.

In return for these distribution rights, Sure-Gro will pay Pure Energy an aggregate amount of $750,000 in three equal installments on April 30, 2008, August 30, 2008 and December 31, 2008, in addition to payments to be made for battery products to be exclusively sourced from Pure Energy by Sure-Gro under the battery products distribution agreement and royalty payments under the Perfectly Natural Solutions' lawn and garden products license also announced today. Sure-Gro upon signing the agreement also purchased 1,136,363 shares of Pure Energy held by Pure Energy's subsidiary, Pure Energy Inc., for $250,000 ($0.22 per share) paid in cash. Because these are already issued shares of Pure Energy, there is no dilution from this purchase. In the event that Sure-Gro meets or exceeds certain minimum purchases and royalty payments required to be achieved by July 31, 2009, Sure-Gro will also be entitled to purchase 1,000,000 Pure Energy shares at $0.25 per share until September 30, 2009 and for each of the following four years commencing October 1, 2009, provided minimum purchase and royalty payments are met, will be granted 500,000 warrants to purchase common shares having a two year term and an exercise price equal to the greater of $0.30 and the then current market price of the shares, subject to TSX Venture Exchange approval.

"Signing this long-term agreement with Sure-Gro for the distribution of Pure Energy™ and Perfectly Natural™ branded rechargeable batteries is a very positive development for the Company," said Paul Simmonds, President and CEO of Pure Energy. "In order to implement our plan to grow Pure Energy into a world leader in the rechargeable battery category, partnering with companies such as Sure-Gro, who have well established relationships with major retailers, will be essential. These agreements, combined with the recently signed US distribution agreement with Conros Corporation, will provide Pure Energy excellent access to North America's leading retailers. The Company plans to implement similar distributorships in other international markets."

"We are excited about our new partnership with Pure Energy and adding their rechargeable alkaline battery line to our growing line of environmentally responsible products," said John Hill, President and CEO of Sure-Gro. "We are confident in our ability to leverage our existing sales and distribution resources to grow Pure Energy's market share in the Canadian and US retail markets."

About Sure-Gro Inc.:

Sure-Gro is a leading supplier in the Canadian Home and Garden Industry with a broad range of product categories, including fertilizer, grass seed, controls, horticulture and ice melt products, under several brand names including CIL, Golfgreen, Wilson, Green Earth and Alaskan. The Company recently announced the purchase of the Canadian Division of Spectrum Brands' Home and Garden division. Sure-Gro is a company formed by Roycap Merchant Banking Group and Clarke Inc. (TSX: CKI).

About Pure Energy's Rechargeable Alkaline Batteries:

Pure Energy's advanced formula AA and AAA size Rechargeable Alkaline batteries are the only rechargeable batteries that can be used in any application that uses throw-away alkaline batteries. They can be recharged hundreds of times leading to cost savings for consumers and less greenhouse gas emissions and waste entering landfill compared to throw-away alkaline batteries. Rechargeable Alkaline batteries do not contains heavy metals such as cadmium or mercury and offer several performance and cost advantages over other rechargeable batteries including an industry leading 7 year shelf life -- 40 times longer than regular rechargeable NiMH batteries.

About Pure Energy Visions Corporation:

Pure Energy Visions Corporation is an international consumer and commercial products corporation focusing on cost effective, environmentally responsible products. The Corporation is a leading supplier of rechargeable batteries and lawn and garden products sold under private label and under the Pure Energy™ and Perfectly Natural Solutions™ brands and to Original Equipment Manufacturers (OEM). Through a growing network of strategic partners and distributors, the Corporation's products are sold domestically and internationally by a number of leading retailers and OEM companies.

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulators. We do not undertake any duty to update any forward-looking statements.

The TSX Venture Exchange has neither approved nor disapproved of the contents of this press release, and does not accept responsibility for the adequacy nor accuracy of this information.

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