SOURCE: Pure Energy Visions Corporation

December 15, 2008 08:15 ET

Pure Energy Signs New European Distributor

TORONTO--(Marketwire - December 15, 2008) - Pure Energy Visions Corporation (TSX-V: PEV) (FRANKFURT: XYQ) ("Pure Energy" or the "Corporation"), the leading Canadian provider of environmentally responsible rechargeable battery products, is pleased to announce it has signed a distribution agreement for the purchase and sale of Pure Energy brand Rechargeable Alkaline battery products with Integrated Products Aps. (Integrated), based in Greve, Denmark. The agreement includes several countries including Belgium, Luxembourg, the Netherlands, Sweden, Denmark, Norway, Finland, Poland, France, Lithuania, Estonia, Latvia and the United Kingdom.

Integrated has been doing business in Europe for over 20 years and is currently the exclusive distributor for MagLite™ flashlights and Thermos™ products in several European countries. Currently, Integrated sells products in over 12,000 retail outlets across all major retail channels. Customers include Dansk Supermarket, Intersport, and Jernia A/S in Norway, Halfords, Mediamarket and Neckerman in the Netherlands. An initial order has been placed with shipment expected prior to December 31st.

"The response to Pure Energy's Rechargeable Alkaline products from many of our Scandinavian and Benelux clients has been extremely positive," stated Richard Popper, Integrated's Managing Director. "The substantial cost savings, environmental superiority and the battery's ability to be used in so many consumer applications, is a tremendous combination of attributes that our customers are actively seeking, especially in today's current economic environment."

"We see significant potential for our products in the European market where consumer rechargeable nickel cadmium (NiCd) batteries were banned this past September and where consumer use of rechargeable batteries is 3 times higher than in North America," stated Paul W. Simmonds, Pure Energy's President and CEO. "With their longstanding and extensive retail relationships for their complimentary flashlight products, we believe Integrated will play a major role in our developing plans for Western and Eastern Europe."

Additionally, Pure Energy reports that through its North American distributors, it has secured listings with two new major retailers. Both are leaders in their respective retail channels. The addition of these two major retailers adds approximately 500 new retail outlets selling Pure Energy's Rechargeable Alkaline battery products. Shipments to both companies have been made.

About Pure Energy's Rechargeable Alkaline Batteries:

Pure Energy's advanced formula Rechargeable Alkaline batteries are the only rechargeable batteries that can be used in any application that uses single-use alkaline batteries. They can be recharged hundreds of times leading to significant cost savings for consumers and less greenhouse gas emissions and waste entering landfill compared to single-use alkaline batteries. Rechargeable Alkaline batteries do not contain heavy metals such as cadmium or mercury and offer several performance and cost advantages over other rechargeable batteries including an industry leading 7 year shelf life -- 40 times longer than regular rechargeable NiMH batteries.

About Pure Energy Visions Corporation:

Pure Energy is an international consumer and commercial products company focusing on cost effective, environmentally responsible products. The Corporation is a leading supplier of Rechargeable Alkaline batteries products sold under private label and under the Pure Energy™ and Perfectly Natural Solutions™ brands. Through a growing network of strategic partners and distributors, products are sold in over 12 countries by leading retailers and Original Equipment Manufacturers.

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulators. We do not undertake any duty to update any forward-looking statements.

The TSX Venture Exchange has neither approved nor disapproved of the contents of this press release, and does not accept responsibility for the adequacy nor accuracy of this information.

Contact Information