Pure Nickel Inc.
OTC Bulletin Board : PNCKF
TSX : NIC

Pure Nickel Inc.

September 19, 2007 11:30 ET

Pure Nickel's William Lake Project Update

TORONTO, ONTARIO--(Marketwire - Sept. 19, 2007) - Pure Nickel Inc. (the "Company") (TSX:NIC) (OTCBB:PNCKF) is pleased to announce the commencement of a NI 43-101 Technical Report and its exploration plans for its 100% owned William Lake property located in the Thompson Nickel Belt of Manitoba.

Pure Nickel has contracted Scott Wilson Roscoe Postle Associates Inc. ("Scott Wilson RPA") to prepare a National Instrument NI43-101 Technical Report on the William Lake Property. The property was recently acquired by Pure Nickel from Falconbridge, now Xstrata Nickel. Exploration by Falconbridge and HudBay Minerals Inc. took place during 1988 to 2001 and an estimated $30 million on exploration was expended on the property during that time. Work included airborne and ground geophysics (approximately 16,000 line kilometres) and extensive drilling (greater than 200 diamond drill holes) has located at least eleven target areas containing mineralized ultramafic bodies and numerous smaller bodies within the 15 km William Lake trend located on the SW side of William Lake. An example of historical grades from one zone W22 ranged from 0.7% Ni over 87.2m in hole #36 to 1.6% Ni over 15.1m in hole #32 and 3.87% Ni over 3.64m in hole #34. Scott Wilson RPA will prepare a NI43-101 Technical Report which will detail the historic work, outline the most encouraging zones and present recommendations for future work. Pure Nickel anticipates the report to be completed in November.

Pure Nickel is also pleased to announce it has received its work permit from Manitoba Conservation to commence a diamond drill program on the William Lake property. Cyr Drilling International Limited of Winnipeg, Manitoba has agreed to carryout a minimum 3,000 metre drill program scheduled to commence in October. The drilling program will be base out of a newly constructed trailer camp. Additional airborne and bore-hole geophysics programs are currently being evaluated to aid the exploration program.

"The Pure Nickel exploration focus on the Thompson Nickel Belt in Manitoba and in particular, the William Lake trend represents a new, highly focused exploration thrust on our most mature properties. Our investigation of historic Falconbridge drilling and property records show attractive nickel grades and intersections that given additional exploration offer the best chances for commercial discovery" said Jay Jaski, CEO of Pure Nickel.

About William Lake:

The 30,890 ha William lake property is located in the southern, Paleozoic covered extension of the Thompson Nickel Belt ("TNB"), southwest Thompson, Manitoba. The TNB hosts a number of massive to disseminated nickel sulphide deposits, most notably INCO's Thompson mine. Additional mineralization on the William Lake properties include the stratabound Cu-Zn-Au mineralization in the Tower Zone.

Phillip Mudry, P.Geol. is the Central Region Manager for Pure Nickel Inc. and is the designated Qualified Person (Q.P.) for the William Lake Project. Mr. Mudry will be supervising drill hole planning, implementation and quality control/quality assurance programs at the William Lake project for 2007-2008.

About Pure Nickel Inc.:

Pure Nickel is a mineral exploration Company with multiple, advanced nickel sulphide and PGE projects in Canada and Alaska. The Company's 2007 exploration program is underway on multiple properties and is fully funded.

Total Shares Outstanding: 67.766 million

Fully Diluted: 92.410 million

52-Week Trading Range: C$0.58 - $1.65

The TSX Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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