Pure Releases Shareholder Update

LAS VEGAS, NV--(Marketwired - Jul 27, 2016) - Pure Hospitality Solutions, Inc. (OTC PINK: PNOW), parent Company of the Central American-Caribbean Online Travel Agency (OTA) Oveedia, announced today that the Company has issued part one of a two-part shareholder update. Part one of the update was released on July 22^nd and can be found at http://www.purenow.solutions/letter-shareholders/. Part two is set to be released this Friday, July 29^th.

"We have experienced so many great things this year, that we thought it would be best to release a thorough, two-part update to our shareholders and general marketplace," stated Melvin Pereira, President and CEO of Pure Hospitality Solutions, Inc. "Part one of our update was released last Friday, and was met with a plethora of great comments from our Shareholders. Terms such as 'proud,' 'keep up the good work,' and 'we support you,' began to flood our mailbox, as shareholders read all of the great things we as a Company have accomplished."

Management suggested that to keep any potential shareholder confusion to a minimum, it would be best to split all of the Company's accomplishments into separate shareholder announcements. The update that was released on July 22^nd was geared more towards the corporate side of the business. Friday's forthcoming address is more Oveedia-centric, answering nearly all questions that relate to the Central American / Caribbean OTA.

Pereira concluded, "I'm absolutely elated about the progress we have made with Pure Hospitality Solutions, as well as our flagship product, Oveedia, throughout the last year. The progress we continue to make on a daily basis, whether it's adding new properties to our affiliate list, or 'increasing' our Alexa ranking daily, the progress itself has been insurmountable. As stated in part one of my address, which will be reiterated in part two, as well as here; I would like to personally thank all of our shareholders for your continued trust, support, and comments. We will continue to build our OTA because of all of you, doing everything we can to bring as much value as possible to our Company, and our shareholders. From the bottom of my heart, 'Gracias por todo.'" 

About Pure Hospitality Solutions, Inc.
PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE" brand. PURE is the creator of Oveedia, the Central American-Caribbean online travel hub.

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Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.