SOURCE: Pure Storage

Pure Storage

August 26, 2011 08:35 ET

Pure Storage to Showcase Industry's First All-Flash Enterprise Array at VMworld 2011

Out From Stealth, Startup Heads to Las Vegas to Offer Hands-On Demos of the Pure Storage FlashArray; Three-Time Super Bowl Champs Ronnie Lott and Harris Barton to Make Appearance at Pure Storage Booth

MOUNTAIN VIEW, CA--(Marketwire - Aug 26, 2011) - Following its bold entrance into the flash storage market earlier this week, Pure Storage, the all-flash enterprise storage company, today announced plans to showcase its flagship product, the Pure Storage FlashArray, at the VMworld 2011 tradeshow in Las Vegas, August 29 - September 1, where attendees can "test drive" the industry's first all-flash array for the enterprise at the Pure Storage booth, 1413.

Pure Storage angel investors and three-time Super Bowl Champions Ronnie Lott and Harris Barton will be on-hand to sign autographs on Wednesday, August 31 at the Pure Storage booth. The company will also hold a drawing for two tickets to the 2012 Super Bowl in February 2012.

"We are excited to be heading to VMworld 2011 to offer the first public demonstrations of our product, and we are honored that Ronnie Lott and Harris Barton will be there to help us kick things off," said Scott Dietzen, CEO at Pure Storage. "It's been great fun to have Ronnie and Harris help amp-up the team here at Pure Storage. They share our enthusiasm for embracing competition and for cultivating the trust and collaboration within our organization that will ultimately lead to success. We hope you'll join us to get a demo and learn more about how flash can make an immediate impact in your datacenter."

Highlights of the Pure Storage FlashArray's demos include:

  • VMware Hyper-Consolidation: Run 1,000 VMs on one 64TB vSphere 5 datastore, housed in a single, 5TB FlashArray and delivering tens of thousands of IOPS.
  • Easy VDI: Manage large 500-VM VDI environments while constantly booting VMs and handling I/O storms without breaking a sweat.
  • Virtualized Oracle: Tame fully virtualized Tier 1 Oracle deployments with no performance penalty.
  • Pure Simplicity: No complex tiering, RAID configuration, LUN hot spots, or performance tuning.

To test drive the new Pure Storage FlashArray and enter for a chance to win tickets to Super Bowl XLVI in Indianapolis on February 5, 2012, stop by the Pure Storage booth, 1413, for a demo.
Not going to the show? Contact Pure Storage Sales to arrange for a private demonstration of the Pure Storage FlashArray:, or visit for more information.

About Pure Storage
Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit

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The Pure Storage and "P" logos, Purity Operating Environment, Pure Storage FlashArray, and RAID-3D are all trademarks of Pure Storage, Inc. Other trademarks or names referenced in this document are the property of their respective owners.

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