SOURCE: Pure Storage, Inc.

Pure Storage, Inc.

July 25, 2012 09:35 ET

Pure Storage Unveils Channel Partner Program

New P3 Program Enables Channel Partners to Capitalize on the $4 Billion Solid-State Enterprise Storage Market

MOUNTAIN VIEW, CA--(Marketwire - Jul 25, 2012) -  Pure Storage, the all-flash enterprise storage company, today unveiled its P3 partner program, which will make the Pure Storage FlashArray available to purchase exclusively from qualified IT solutions providers. The program is designed to make selling FlashArray solutions simple and flexible, enabling partners to capitalize on the high-growth, $4 billion solid-state enterprise storage market.(1) 

"The market for solid-state arrays -- across all sorts of enterprises and workloads -- is impossible to ignore. Thanks in large part to its 'less than the total cost of performance disk' value proposition, Pure Storage is well positioned to capture a substantial piece of this burgeoning market," said Mark Peters, senior analyst at Enterprise Strategy Group. "The Pure Storage Partner Program provides easy-to-use tools and outstanding incentives for forward-looking channel partners to get in on the ground floor of what is shaping up to be a white-hot market segment, with the clear potential to revolutionize enterprise storage."

Pure Storage Channel Program (P3) Benefits
The P3 program was designed to liberate IT resellers from narrow growth opportunities and overly complex certification and vendor engagement requirements. The P3 program offers the following partnership benefits:

  • A unique, high-growth opportunity to capitalize on the enterprise market transition to solid-state storage.
  • A secure partner portal with exclusive access to a rich resource library of lead generation, pre- and post-sales tools to generate new opportunities.
  • Deal registration that provides a simple way to register new opportunities, with a 48-hour SLA.
  • Exclusive promotions and giveaway programs for sellers and customers.

Pure Storage FlashArray: Expect Affordable High Performance 
The Pure Storage FlashArray delivers all the performance of flash at less than the price of disk, and it is the industry's first enterprise class all-flash storage array that is production-ready and priced at $5-10/GB.

FlashArray is 10x faster, 10x more space and power efficient, and radically simpler to manage, all at less than the price of performance disk. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing.

"We are excited to unveil our channel program, which we believe will enable our channel partners to simply and rapidly capitalize on one of the single most significant developments in enterprise technologies in the past decade," said Matt Burr, VP of sales at Pure Storage. "Pure Storage is committed to a channel-focused sales program and we look forward to working closely together with our partners to deliver innovative solutions, support and resources so partners can grow their businesses alongside us."

Supporting P3 Channel Partner Quotes

Dasher Technologies
"We've been working with Pure Storage since the FlashArray was in beta," said Al Chien, vice president, sales and marketing, Dasher Technologies. "Understanding our customer's environment, specific storage requirements and a firm grasp of the technologies available on the market, we seeded a beta version of the FlashArray with one of our larger clients and the results far exceeded the customer's expectations. Interest in all-flash storage arrays for companies that run high-performance applications already exist, but it had always been deemed cost-prohibitive for broad deployment of flash in the enterprise. In our experience, the Pure Storage FlashArray provides the performance and efficiency of flash, but at a price that is comparable to traditional spinning disk storage -- and this is a game changer. We're excited to be introducing the FlashArray technology more broadly across industry verticals."

Kinney Group
"At Kinney Group, we're very selective about what companies we partner with because it's imperative that we provide only the best and most cutting-edge data storage technologies to our customers, the most technologically demanding federal government, DoD agencies and programs," said Jim Kinney, president, Kinney Group, Inc. "We chose to partner with Pure Storage because the FlashArray is truly an innovative next generation storage solution that will enable our customers to achieve levels of performance and simplicity that exceed traditional enterprise storage arrays, while at the same time driving out significant costs associated with operations and sustainment. As the federal government seeks to increasingly move data and applications to the cloud model of computing, we see the Pure Storage FlashArray as being an enabling platform for achieving this objective."

"We pride ourselves on our vendor agnostic approach to providing tailored solutions to our customers," said Scott Robinson, president, XIOSS. "We seek out only the best products for our customers and our partnership with Pure Storage speaks volumes to the business value that the Pure Storage FlashArray provides."

Learn more about P3
For more information about the Pure Storage Channel Program, please visit:

About Pure Storage 
Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit

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The Pure Storage and "P" logos, Purity Operating Environment, FlashArray, RAID-3D are all trademarks of Pure Storage, Inc. Other trademarks or trade names referenced in this document are the property of their respective owners.

(1) Gartner, November 2011, Emerging Technology Analysis; Enterprise Solid-State Appliances

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