BX.COM, Inc.

November 10, 2010 15:10 ET

pureCommerce's Order Management 360 Increases Profitability

PROVIDENCE, RI--(Marketwire - November 10, 2010) - The merchants of pureCommerce, the popular eCommerce software solution by BX.COM, have seen a dramatic increase in their profitability due to the power of its built-in Order Management 360.

"When we integrated order management into our e-Commerce system nearly a decade ago, customers were amazed that they could have instant access to a complete 360 degrees of an order," said Mark Shapiro, President of BX.COM, "including client communications and history, inventory levels, account transactions and multiple addresses while still having the ability to adjust orders with different shippers and products."

Providing merchants the ability to see real-time customer and order information on a single screen enables the merchants to know everything about the customer, allowing them to better serve their customer, while giving the customer a more personal experience.

Customer ratings were recently incorporated into Order Management 360. "Adding customer ratings was something brought up by our merchants," Shapiro continued. "They identified that over the past year, with the reduction in margins and increased administrative strain, it was critical that administrators quickly recognize the customer and be familiar with past interactions."

It has been proven that customer satisfaction dramatically increases if customer service personnel are familiar with the customer's past interaction with the company. In direct reaction to this trend, an improvement in customer satisfaction has been shown to increase customer sell-through and provides opportunity for add-on sales based on the client's prior purchases.

Customers expect shopping cart merchants to know who they are, be familiar with all their past orders and communications with the company, and have their issues solved and questions answered quickly. With Order Management 360, they can.

About BX.COM 
Established in 1994, BX.COM is recognized as one of the most experienced interactive technology companies on the Internet. With a strong focus on mission-critical eCommerce software and content management applications, its comprehensive and versatile solutions have assisted thousands of industry-leading companies, such as GE, Standards & Poor's, John Hancock, Velcro and Readers Digest in acquiring and retaining customers, while increasing their overall lifetime value. 

Contact Information

    Bridget Zech
    (401) 274-8991