SOURCE: PureFormulas

PureFormulas

May 26, 2016 10:26 ET

PureFormulas Adopts Mobify's New Mobile Customer Engagement Platform

Innovative Progressive Mobile Technology Improves Mobile Web Performance 3x

MIAMI, FL--(Marketwired - May 26, 2016) - PureFormulas is one of the early adopters of Mobify's new Mobile Customer Engagement Platform, progressive web technology that will improve mobile web performance.

The new platform is designed for retailers that want to build better relationships through mobile engagement. It is the first mobile commerce solution to leverage the modern web capabilities of Google's exciting Progressive Web App (PWA) technology using the latest features designed to make web apps feel and perform more like native apps.

"With a mission to maintain passion for healthy living and a focus on high-level customer service and quality products, PureFormulas is absolutely differentiating on customer experience," said Carolina Servigna, PureFormulas Senior Director of Technology. "Mobile is an increasingly busier storefront for us, so it's important we harness the best mobile engagement technology to meet expectations. We're very excited to explore how this technology can help us achieve our customer lifetime value goals."

The new Mobify Platform is optimized for fast response. Utilizing Mobify's patent-pending Progressive Mobile™ technology, its mobile web feature can be added to traditional mobile web sites, including those built with responsive web design, typically yielding a 3x performance improvement. The technology also brings other app-like features to mobile web, including push notifications that can be targeted by consumer behavior and location, offline usage, and more flexible screen layouts. This all adds up to greatly improved conversion rates.

"With Mobify's Customer Engagement Platform we are enabling our retail partners to deliver to their customers a personalized, seamless mobile buying journey, across all interaction points, deployed and managed from a single comprehensive platform," said Mobify CEO Igor Faletski.

The platform combines Progressive Mobile with Mobify's Engagement Engine and Connection Centre. It delivers web, IOS and Android apps and messaging that are integrated, built from a single code base and can be turned on individually, without the need for additional technology integrations, delivering dramatic improvements in deployment and maintenance costs.

For more information, please visit www.mobify.com/platform/ and www.pureformulas.com/.

About PureFormulas
Headquartered in Miami, FL, PureFormulas is a leader in the online health supplement space, distributing GMP-certified quality products that include dietary supplements, organic food, beauty products, sports nutrition supplements, and pet products. PureFormulas is committed to helping its customers live life pure, featuring a secure and friendly online shopping experience, with free shipping on more than 40,000 products. Our professionals work with nutritionists and healthcare advisors to keep up to date with customers' needs and healthcare trends. Founded in 2007, PureFormulas has been recognized for outstanding customer service four years in a row, with the Bizrate Circle of Excellence Award, including its highest distinction -- the Platinum Award -- in 2015. It has also ranked consistently among North America's top web merchants. For five consecutive years, Internet Retailer has included PureFormulas on its annual list of Top 500 online retailers. For more information, please visit: www.pureformulas.com.

About Mobify
Mobify delivers a comprehensive Mobile Customer Engagement Platform to help merchants cultivate powerful relationships with their customers, increasing revenue online and in-store. Mobify leverages its Progressive Mobile™ technology, to create connected mobile web and native applications linked with legacy commerce platforms to ensure seamless customer journeys across channels and minimize development, operational and maintenance expenses. With Mobify's Engagement Engine, merchants can tailor content to each customer's context, including their real-time physical location and online behavior. The Mobify Connection Center brings everything together in a single interface for managing all mobile customer interactions across web, apps and push notifications. Ranked by Forrester as a leader in mobile commerce and engagement, Mobify serves retailers and brands worldwide, including Matalan, BT, Crocs, Carnival Cruises, Bosch, Superdry, Eddie Bauer and Tommy Bahama.

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