SOURCE: PureFormulas


September 26, 2016 05:00 ET

PureFormulas Introduces the Powder Room, an Interactive Skincare and Makeup Finder

Beauty Hub Features Tutorials, Suggestions Based on Skin Type and Tone

MIAMI, FL--(Marketwired - September 26, 2016) - PureFormulas has created the Powder Room, a comprehensive beauty guide featuring makeup and skincare products, video tutorials, infographs and shopping tips based on skin tone.

The Powder Room helps customers find their correct skin type and explore the ideal products to enhance and care for it. Video tutorials offer practical makeup application ideas for a variety of looks.

Many of the products featured in the Powder Room are made with natural and gentle ingredients, by highly respected brands that care about formulating clean, cruelty-free, organic and detoxifying products. Among them is PureFormulas' own growing private label, and its newly launched organic makeup remover -- among other products -- and lip-gloss, now available in six shades.

For those who seek the ultimate in purity, a recipe section features do-it-yourself formulas for body washes, facial moisturizer, cuticle oils, lip balms, makeup removers and more.

"Our commitment to help our customers live life pure now translates into the Powder Room, a one-stop shop with tips, tutorials and a great collection of beauty and skincare products," said PureFormulas CEO Jose Prendes. "The selection features our own private label, popular favorites, and tried-and-true DIY formulas you can create at home."

For more information, visit

About PureFormulas

Headquartered in Miami, FL, PureFormulas is a leader in the online health supplement space, distributing GMP-certified quality products that include dietary supplements, organic food, beauty products, sports nutrition supplements, and pet products. PureFormulas is committed to helping its customers live life pure, featuring a secure and friendly online shopping experience, with free shipping on more than 40,000 products. Our professionals work with nutritionists and healthcare advisors to keep up to date with customers' needs and healthcare trends. Founded in 2007, PureFormulas has been recognized for outstanding customer service four years in a row, with the Bizrate Circle of Excellence Award, including its highest distinction -- the Platinum Award -- in 2015. It has also ranked consistently among North America's top web merchants. For five consecutive years, Internet Retailer has included PureFormulas on its annual list of Top 500 online retailers. For more information, please visit:

Contact Information