SOURCE: PureFormulas


April 06, 2016 09:33 ET Introduces New Brand Image, Renews Commitment to Purity

South Florida E-Tailer to Celebrate New Look With a Five-Day Sale

MIAMI, FL--(Marketwired - April 06, 2016) - today unveiled a new brand image, signaling the award-winning health supplements e-tailer's renewed commitment to excellence and purity.

PureFormulas' design team developed the new brand and identity in-house under the leadership of Head of Design & Usability Andrés Bustamante. The new color palette and leaf logo allude to the purity of nature and accentuate PureFormulas' focus on healthy living with its signature message: Live life pure.

"This new brand image not only is visually appealing, but it is consistent with our commitment to providing our customers with the best and cleanest natural products available on the market," said PureFormulas CEO José Prendes. "This has been a massive project and has required collaboration across all departments. I'm especially grateful to our marketing, technology and operations teams for bringing it all together, from concept to reality."

As part of the unveiling, PureFormulas customers can enjoy -- beginning today -- a 10 percent discount on any order, or 20 percent off on orders of $300 or more. This offer ends April 10, 2016.

Founded in 2007, PureFormulas has been recognized for outstanding customer service four years in a row, with the Bizrate Circle of Excellence Award, including its highest distinction -- the Platinum Award -- in 2015. It has also ranked consistently among North America's top web merchants. For four consecutive years, Internet Retailer has included PureFormulas on its annual list of Top 500 online retailers.

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About PureFormulas

Headquartered in Miami, FL, is a leader in the online health supplement space, distributing GMP-certified quality products, including dietary supplements, organic food, beauty products, sports nutrition supplements, and pet products, with an average of 600,000 active customers and 100+ service professionals. features a secure and friendly online shopping experience providing free shipping on more than 40,000 products. PureFormulas' professionals work with a board of healthcare advisors to keep up-to-date with customers' needs and healthcare trends. PureFormulas' mission is to maintain daily motivation and passion for healthy living, with a focus on high-level customer service and quality products. For more information on PureFormulas, please go to:

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