SOURCE: PurePlay

March 04, 2008 08:00 ET

PurePlay to Award Coveted Seat at World's Biggest Poker Tournament

PurePlay Winner to Play at 2008 World Series Main Event in Las Vegas

SAN FRANCISCO, CA--(Marketwire - March 4, 2008) - PurePlay, the first and largest U.S.-compliant play-for-cash online poker destination, today announced the kick-off of its World Series Tournament. The tournament winner will be awarded a coveted seat at the World Series of Poker (WSOP)* Main Event to be held in Las Vegas in July 2008.

Online poker players may enter free PurePlay qualifier tournaments -- which run continuously throughout the day -- to gain entry into the PurePlay World Series Final on Sunday, March 30th at 3 PM ET. The PurePlay tournament winner is guaranteed a seat at no charge for the Las Vegas event to compete for millions of dollars.

The highly anticipated World Series of Poker, to be aired on ESPN, awarded well over $100 million in prize money in 2006, making the WSOP the richest event in all of sports. The 2006 winner took home $12 million, surpassing the payouts of Wimbledon, The Masters, and the Kentucky Derby -- combined.

"PurePlay is committed to giving our customers a truly exciting experience playing for big cash prizes with absolutely no risk of losing money. We think that offering them a chance to play for a spot in a high-stakes, world-class tournament like this, is just one of the ways we deliver on that," said PurePlay CEO, Jason Kellerman.

PurePlay, which hosts online poker rooms and tournaments, offers cash prizes to both play-for-free members and subscribers who pay a low monthly fee. Subscribers receive key benefits including access to cash tournaments with over $125,000 in monthly prizes, individual performance ratings that enable them to play with others at the same skill level, live chat customer support and no ads during game play.

About PurePlay

San Francisco-based PurePlay is the first and largest legal play-for-cash online poker destination. Through a patented business model, PurePlay enables players to compete for cash without ever putting their own money at risk. The company was founded in November 2004 by Silicon Valley entrepreneurs with venture capital financial backing. The poker site, launched in November 2005, has awarded over $2.7 million and today is the fastest growing legal online cash poker destination with over 700,000 players.

*World Series of Poker and WSOP are trademarks of Harrah's License Company, LLC ("Harrah's"). Harrah's does not sponsor or endorse, and is not associated or affiliated with or its products, services, promotions or tournaments.

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