SOURCE: Message Systems

February 13, 2007 10:00 ET

Puresend Adopts Message Systems Email Software Solution to Keep Pace With Changing Sender and ISP Requirements

Puresend Speeds New Customer Set-Up by 75 Percent

NEW YORK, NY -- (MARKET WIRE) -- February 13, 2007 -- Puresend, a web-based email management and services provider, announced today that it has adopted the Message Systems email solution to respond to specific client needs and Internet Service Provider (ISP) requirements to maximize email deliverability in today's dynamic sending environment.

The escalating volumes of spam, phishing and spoofing have led ISPs to take aggressive countermeasures to block unwanted email generated by illegal senders. While necessary, this ever-evolving environment makes it increasingly expensive and difficult for legitimate senders to get email into prospect and customer inboxes. Email Service Providers (ESPs) must develop sound strategies to keep pace with the ISPs' changing requirements on how they want to manage mail in order to ensure their clients' legitimate mail gets delivered.

"As a large-volume ESP, it's our job to efficiently and reliably deliver our clients' email to the intended inboxes and to implement client requests for new capabilities," said Cliff Seltzer, CEO of Puresend. "After a rigorous evaluation of several possible solutions, we determined that Message Systems' high-performance email solution is the fastest available and provides a flexible framework that allows our technologists to plug in the components they need to respond to their clients' specialized requests in a matter of minutes without affecting their existing systems."

"Puresend is the ESP of choice for some of the world's largest and most demanding email marketers," added Barry Abel, vice president of field operations for Message Systems. "Nothing is more important to an ESP than ensuring its clients' business-critical email gets delivered, when they want it delivered, regardless of volume. With Message Systems' technology in place, Puresend has gained the flexibility to immediately meet any challenge that its marketer clients send its way."

Other benefits of using Message Systems for Puresend are the ability to control throttling by receiver, which helps the company maintain its reputation by not overburdening the ISPs, the ability to upgrade its hardware environment to improve operational performance at will, and Message Systems' experience and strong relationships with ISPs. Puresend also saw its time for setting up new clients with custom environments drop by 75 percent, enabling Puresend to get its clients up and ready to send large email campaigns in less than a day.

"For us, it was important to work with a partner that not only provides extremely competent solutions, but that also shares our philosophy that responding quickly to our clients' needs is paramount," said Seltzer. "Message Systems delivered that and more."

About Message Systems

Founded in 1997, Message Systems is a worldwide provider of email software solutions and services for email service providers (ESPs), Internet service providers (ISPs) and large enterprises that need to manage the delivery of large amounts of email. Through a combination of technology, partnerships and intellectual capital, Message Systems offers a family of software solutions and services that address the email infrastructure and deliverability needs for organizations ranging from regional businesses to the Global 2000. With the most powerful Message Transfer Agent (MTA) on the market supporting more than 100,000 concurrent connections per server, Message Systems gets millions of unique messages to the right place at the right time. Headquartered in Columbia, Maryland, Message Systems has a network of channel partners in North America, Europe and Asia. For more information, go to

About Puresend

Puresend offers complete web-based (ASP) software and services to marketers of all sizes with powerful tools needed to build, manage and grow successful email marketing programs. Six years of in-market performance and continuous product improvement, custom attention to changing user needs, leading edge technical infrastructure, and 24x7 monitoring and support have made Puresend the choice of very large and demanding email marketers. Its success is driven by focusing solely on its email deployment solutions, while offering superior value and quality to its customers. Puresend is privately held and is based in New York City. More information is located at

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