SOURCE: PureSport


September 15, 2010 14:57 ET

PureSport, the Official Sports Drink Partner of ASCA, Offers 500 Teams Sponsorships by 2011

PureSport, Which Is Endorsed by Gold Medalists and Swimming Icons Michael Phelps and Aaron Peirsol, Announces New Partnership With American Swimming Coaches Association

AUSTIN, TX--(Marketwire - September 15, 2010) -  Human Performance Labs ("HPL"), the manufacturer of PureSport sports drinks with protein, is proud to announce a unique program for swim clubs and coaches across the country exclusively through its partnership with American Swimming Coaches Association (ASCA). Effective immediately, swim clubs who register online at for the program will receive a 20% discount on all product that its members order online from PureSport. At the end of each month, clubs will receive 10% of all the sales from their members

Researchers at the University of Texas developed PureSport with the support of Olympic coach, Bob Bowman. Coach Bowman was involved with the development and testing of the product with his team and PureSport athlete, Michael Phelps. Bowman feels PureSport provides a competitive advantage to his swimmers. "PureSport has made a vast improvement in the performance and recovery of our age group, elite and master swimmers. We have tried a lot of products, but PureSport is the perfect product for our swimmers."

PureSport's protein enhanced products are specifically catered for use before, during, and after training. The product comes in four different flavors as well as on-the-go packets -- making it convenient for training and traveling.

"The key factor in a sports performance drink is the carbohydrate/protein/electrolyte blend," says Dr. John Ivy, a world-renowned expert on the role of nutrition in exercise performance and creator of PureSport. "Carbohydrates provide instant energy and proteins provide sustaining energy. That balance is critical and PureSport contains the optimal blend of carbohydrate and protein for better performance and faster recovery."

About Human Performance Labs and PureSport

Human Performance Labs™ develops superior nutritional performance sports drinks with protein for athletes of all types, from world class professionals to club sport amateurs and weekend warriors. Created by Dr. John Ivy, renowned Chairman of Health and Kinesiology at the University of Texas at Austin, PureSport Workout and PureSport Recovery formulas (patent pending) nutritionally enhance the human body's performance during and after strenuous athletic activity.

PureSport complies with and exceeds the specifications and guidelines of all worldwide sports governing bodies. PureSport is manufactured at Dallas, Texas-based Custom Nutrition Labs, and is certified quality and compliance assured by Informed-Sports. PureSport products are tested for WADA banned substances by HFL, the world's largest sports drug surveillance and research laboratory, with more than 40 years of leadership in doping control in sport.

Learn more about PureSport at Follow PureSport on Facebook at and on Twitter at

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