SOURCE: Purfresh


August 21, 2012 09:28 ET

Purfresh Launches Grower Partnership Program

Worldwide Growers Leverage Program for Maximum Protection of Global Fresh Produce Shipments

MENLO PARK, CA--(Marketwire - Aug 21, 2012) - Purfresh, Inc., the industry leader of active atmosphere and supply chain management technologies that optimize the quality of fresh produce as it moves around the world, today announced the launch of its grower partnership program. The program, designed to create working relationships with growers, analyzes the post-harvest supply chain of growers' commodities to provide the best solution to optimize the quality of the delivered product to the consumer. In addition, the program assures the availability of the Purfresh technology to preferred customers during peak shipping season.

"Purfresh's active atmosphere solution provides shippers with a cost-effective solution to reduce decay, control ripening and enhance food safety of fresh produce shipped throughout the world via ocean transit. Protecting the quality of fresh produce as it travels around the globe is critical, and as a result, demand for our Purfresh technology continues to grow," said Dr. Brian Westcott, president and CEO of Purfresh. "To assure we can meet the demand of our preferred customers and provide the maximum benefit of our technology, we created an allotment system that will reserve units for program participants in advance of anticipated usage."

Purfresh delivers where traditional alternatives fall short by providing the unparalleled combination of ripening control with 100% residue-free decay prevention and enhanced food safety. Certified organic and approved by the USDA and FDA, Purfresh uses an active form of natural oxygen -- precisely controlled -- to kill molds, yeasts, and bacteria in the air and on surfaces by up to 99%, as well as to consume and regulate ethylene. As the industry's only active atmosphere solution with supply chain monitoring, Purfresh constantly monitors the environment inside the reefer throughout the voyage -- providing the ability to ship even highly sensitive fruits and vegetables long distances.

The Purfresh grower partnership program is available to a select group of preferred customers, and requires growers to complete a post harvest survey, and submit a seasonal forecast.

About Purfresh, Inc.
As the sole provider of actively enhanced atmosphere technology and comprehensively documented real-time monitoring and control, Purfresh makes ocean transport a viable option even for the most sensitive cargo. Shippers of fresh produce, meat, flowers, and other high value cargo choose the Purfresh patent-pending technology to mitigate risk, open new markets and reduce transport costs, while protecting valuable freight. In a very real sense, Purfresh allows companies to profitably reach global markets. For more information, visit or Follow Purfresh on Twitter and Facebook.

Contact Information

  • Contacts:
    Connie Bordanaro
    Director, Marketing Communications
    Purfresh, Inc.
    Email Contact
    +1.650.319.1160 ext. 318