SOURCE: Purfresh


February 06, 2012 09:30 ET

Purfresh Names Brian Westcott President and CEO

Proven Executive to Build Upon Company's Leadership Position and Growth

FREMONT, CA--(Marketwire - Feb 6, 2012) - Purfresh, Inc., a market leader of ocean transport and supply chain management technologies that optimize the quality and safety of fresh produce as it moves around the world from the farm to the consumer, today announced the appointment of Dr. Brian Westcott as president and chief executive officer. A results-driven leader with more than 25 years of experience in operations, strategic management, and corporate development for both Fortune 500 and early stage companies, Dr. Westcott joins Purfresh to build upon the Company's leadership position and growth. Dr. Westcott succeeds Mr. David Cope, who will chair the Company's scientific advisory board.

"Purfresh is an industry disrupter, helping growers and shippers alike use the transformative powers of technology to change an age-old industry," said Dr. Westcott. "With a narrowed focus upon our Purfresh Transport technology, I'm excited to join an impressive team, along with worldwide recognized solutions and partners, operating the most innovative company in the space."

In academic and business circles alike, Dr. Westcott is a thought leader in strategic innovation. He has published and lectured in the areas of leadership, business policy, technology strategy, company change programs, product development, and operations management. His case studies on technology management are published through Harvard Business School and the Stanford Graduate School of Business.

"Brian's breadth of experience and execution skills make him the right leader at the right time for Purfresh as the Company enters its next phase of growth," said Dr. Fred Grauer, chair of the board of directors for Purfresh, Inc. "Brian's appointment plays a pivotal role in our ability to meet the rapidly increasing global demand for Purfresh services."

Dr. Westcott has led a distinguished career, which began at General Electric, Inc. more than 25 years ago. Before joining Purfresh, Dr. Westcott held senior positions for JDS Uniphase, Inc., Inogen, Inc., and AT Kearney. He was the first postdoctoral fellow at Stanford Graduate School of Business, earned a Ph.D. in management science and a master's degree in mechanical engineering from Stanford University, and holds a bachelor's degree in mechanical engineering from Lehigh University. Mr. Westcott was recognized as a Hero of U.S. Manufacturing by Fortune Magazine, and was the chief executive officer and founder of Westt, Inc., ranked #34 fastest growing company in America by Inc. Magazine.

Dr. Westcott's appointment comes on the cusp of the company's five-year anniversary of its Purfresh Transport technology.

About Purfresh, Inc.
A market leader, Purfresh's ocean transport solutions equipped with intelligent cargo protection couples proven science with advanced technology to optimize the quality and safety of fresh produce as it moves around the world from the farm to the consumer. Purfresh and its global partners' help companies reduce losses, expand market opportunities, and deliver higher-quality fresh produce to the market. For more information, visit

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