SOURCE: Purfresh


May 31, 2011 11:21 ET

Purfresh Recognizes Leading California Produce Companies for Commitment to Quality, Leadership, and Innovation

Innovative, Sustainable Practices and Exceptional Quality Standards Are Applauded

FREMONT, CA--(Marketwire - May 31, 2011) - Purfresh, a leading provider of clean technologies that purify, protect, and preserve the global food supply chain, today announced that California-based fresh produce companies, Sun World International, Paramount Citrus Association, and Sierra Kiwi, have received the "Quality by Purfresh" seal as recognition of leadership initiatives and processes implemented to optimize the freshness, quality, and safety of their products while reducing the use, residue, and disposal of traditional chemicals. The seal provides a recognition platform for worldwide growers, packers, and shippers who are committed to the highest standards of produce quality through enhanced pre- and post-harvest practices.

"Purfresh provides an effective and reliable storage solution that enables us to deliver the best possible product to market, which is vital to our growth," said Mr. Mark Holder, director of facilities and operations for Sun World International, LLC. "As a result of the success we've experienced with Purfresh, we recently added additional Purfresh Cold Storage systems to our operations. Purfresh is a true partner in helping us maintain safe and sustainable operations, and we're honored to be recognized as a Quality by Purfresh customer."

"The growing demand for safer and higher-quality fresh produce illustrates that consumers are concerned with human health and the environmental impact of the products consumed," said Mr. David Cope, president and CEO of Purfresh. "The Quality by Purfresh program is designed to promote best practices in the fresh produce industry by communicating superior quality and safety standards to grocers and its customers. We are pleased to recognize these California companies as part of our Quality by Purfresh program."

The Quality by Purfresh program is only available to Purfresh customers committed to achieving exceptional quality standards through sustainable practices.

About Purfresh, Inc.
An innovator and market leader, Purfresh offers a range of clean, science-based solutions for the global food supply chain. Designed to purify, protect, and preserve fresh produce, Purfresh's crop management products and cold chain solutions couple proven science with advanced technology to optimize the quality and safety of produce as it moves from the farm to the consumer. Serving more than 1,500 customers in 50 countries, Purfresh and its global partners help companies maximize yields, reduce losses, expand market opportunities, and deliver safer, higher-quality produce to the market. For more information, visit or Follow Purfresh on Twitter and Facebook.

Contact Information

  • Contact:
    Connie Bordanaro
    Purfresh, Inc.
    510.580.0700 ext. 318
    Email Contact