SOURCE: Purfresh

Purfresh

July 12, 2011 11:08 ET

Purfresh Transport Allows Pineapple Shippers to Reach New Markets

Calle Real Products Enter New Markets via Longer Trade Routes Delivering Quality Fruit and Experiencing Higher Returns

FREMONT, CA--(Marketwire - Jul 12, 2011) - Purfresh, a leading provider of clean technologies that purify, protect, and preserve the global food supply chain, today announced that pineapple shippers around the globe including Calle Real Products, a pioneer in exporting pineapples via ocean transit for more than 30-day voyages, are leveraging Purfresh® Transport to reach new markets, which were previously unattainable via ocean transit, while meeting the high-quality standards of importers. Purfresh Transport, an intelligent cargo protection solution, is being employed worldwide to ship pineapples from Central and South America to Eastern Europe, Turkey, Georgia, Russia, Greece, Middle East, and North Africa ranging from 21- to 36-day voyages.

Highly susceptible to mold and decay-causing pathogens, as well color change resulting from build-up of ambient ethylene, pineapples are at risk of quality degradation during long distance ocean transport. Unlike traditional controlled atmosphere (CA) technologies, which do little to extend shelf life and can increase pineapple flesh translucency, or fungicidal treatments alone, which provide limited market opportunities, Purfresh's ozone-based intelligent cargo protection technology is ideal for maintaining fruit quality by reducing decay, killing bacteria, and removing ethylene during transit.

"With Purfresh Transport, we're able to reach new, non-traditional markets such as Turkey, and provide additional protection for our high quality pineapple shipments," said Mr. Roberto Rojas Vargas, general manager of Calle Real Products. "Our pineapples have arrived in superior condition without problems of mold or bacteria after being in ocean transit for more than 30 days. Purfresh Transport is a reliable, cost-effective solution for reaching new and long distance markets while maintaining fruit quality, including firmness and favorable crown presentation, along with critical shelf life extension. Purfresh has allowed us to grow our business, by providing access to alternate destination markets that, in some cases, allow for higher trading value of our pineapples."

Engineered with patent-pending intelligent cargo protection technology, Purfresh Transport reduces the risk of cargo loss, improves food safety, and helps ensure higher-quality arrivals when shipping fresh produce by ocean carrier. Unlike other approaches, such as temperature recorders, traditional CA systems, and fungicides, Purfresh Transport provides full trip transparency along with active atmosphere enhancement to prevent decay, control ripening, and reduce food-borne pathogens.

"The shortcomings of traditional alternatives, combined with logistics complexities, have accelerated the path to Purfresh Transport becoming a global leader in perishable cargo protection," said Mr. David Bouchard, general manager, post-harvest and transport solutions for Purfresh. "With Purfresh Transport, everyone -- from the exporter to the consumer -- benefits from safer, higher-quality produce, reduced losses, and a more sustainable global food supply chain."

Purfresh Transport is offered as a per-trip service from most shipping lines.

About Purfresh, Inc.
An innovator and market leader, Purfresh offers a range of clean, science-based solutions for the global food supply chain. Designed to purify, protect, and preserve fresh produce, Purfresh's crop management products and cold chain solutions couple proven science with advanced technology to optimize the quality and safety of produce as it moves from the farm to the consumer. Serving more than 1,500 customers in 50 countries, Purfresh and its global partners help companies maximize yields, reduce losses, expand market opportunities, and deliver safer, higher-quality produce to the market. For more information, visit www.purfresh.com. Follow Purfresh on Twitter and Facebook.

Contact Information

  • Contact:
    Connie Bordanaro
    Purfresh, Inc.
    510.580.0700 ext. 318
    Email Contact