SOURCE: Mondo Studios

Mondo Studios

October 22, 2010 10:00 ET

Purina and Mondo Studios Develop New Online Game for the Friskies® Brand

Validated by Consumer Study, Mondo Studios and Nestle Purina PetCare Company Release Wonderland Quest II for Friskies' Industry-Leading Cat Foods

SAN FRANCISCO, CA--(Marketwire - October 22, 2010) -  Mondo Studios, the creator of engaging multi-platform brand integrated games, today announced the release of Wonderland Quest II, the second in a series of compelling interactive games developed for Nestlé Purina PetCare Company that are inspired by Friskies dry cat food and the feline dining experience. The new game was developed after compelling research demonstrated the significant positive brand impact of the original Wonderland Quest.

Wonderland Quest II tours four fantastical worlds that are inspired by Friskies dry cat food. Each world provides a different variety and represents a unique experience. The object of the game is to find the hidden objects in each of the four worlds. The original Wonderland Quest, which was developed for both online and mobile (iPhone) platforms, has been played more than 2.6 million times for an average of 10 minutes per session.

"Friskies cat foods deliver multi-sensory experiences that feed cats' senses with a unique variety of flavors and texture combinations that cats love," said Ryan Gass, Friskies Assistant Brand Manager, Nestlé Purina PetCare. "Mondo Studios understands why consumers and their cats have an affinity for Friskies. What they delivered were two compelling casual games that both allow us to reach and entertain our consumers."

To evaluate the effectiveness of Mondo Studios' brand integrated games, a research study of consumers was commissioned by Purina and conducted by Dynamic Logic. The study tested the real brand impact of the first Wonderland Quest game on purchase intent and brand perception. The results of the study found that:

  • Wonderland Quest positively influenced the purchase intent of Friskies dry cat food among buyers and non-buyers of Friskies
  • Among Friskies buyers, the game had a positive impact on brand loyalty and influenced the purchase intent of specific varieties of Friskies cat foods
  • Among most groups the game also enhanced the Friskies brand perceptions of taste, variety and mealtime experience

"Beyond understanding the Friskies brand and its consumers, we set out to deliver an experience for players that fed their curiosity and appetite for exploration the same way Friskies does for cats," said Phill Simon, Executive Creative Director at Mondo Studios. "It has been tremendous working with Purina to build on Friskies' existing brand loyalty with compelling brand-integrated games, and to see that consumer research validates their effectiveness. We look forward to seeing Wonderland Quest II build on the popularity and success of Wonderland Quest."

Wonderland Quest II is available to play for FREE right now on Yahoo! Games, GSN, GSN Facebook, and WildTangent.

About Nestle Purina PetCare Company
The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis, Missouri, where it was founded as Ralston Purina Company more than a century ago. Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. One of the leading global players in the pet food industry, Nestle Purina PetCare is part of the Swiss-based Nestle S.A., the world's largest food company. Visit www.purina.com.

About Mondo Studios
Mondo Studios is the creator of premier cross-platform, brand-integrated entertainment that communicates key product messages for major brands through highly engaging casual games. Mondo Studios' games reach and delight target audiences online and on mobile devices with distribution through high-traffic web portals like Yahoo!, popular social sites such as Facebook and leading mobile platforms including the iPhone. With deep leadership and production experience in TV commercials, film, video games and episodic online entertainment Mondo Studios serves the world's leading brand holders, including Unilever, Progressive Insurance, Purina, Honda and Kellogg's. For more information on how we can work with your brand please visit www.mondostudios.com.

Contact Information

  • Contact:
    Peter Evers
    Natron Communications for Mondo Studios
    (415) 888-3314
    Email Contact