SOURCE: Land O'Lakes Purina Feed

Land O'Lakes Purina Feed

October 01, 2010 15:03 ET

Purina Kicks Off Nationwide Pink 50 Campaign to Support Breast Cancer Research

Purina to Host More Than 50 Events Across the U.S. in an Effort to Reach Out to the Rural Community and Feed Today for a Difference Tomorrow

ST. LOUIS, MO--(Marketwire - October 1, 2010) -  Purina is thinking pink this fall as they gear up for their first ever Pink 50 Campaign, an effort to unite animal lovers everywhere and raise awareness and support for breast cancer research. In September and October, more than 50 fundraising events will be held by Purina retailers nationwide in an effort to encourage communities to take action against the disease.

"The purpose of the Pink 50 Campaign is to reach out to women in rural America --raising awareness about breast cancer, educating and sharing information and supporting one another," said Christy Goodwin, Marketing Manager, Land O'Lakes Purina Feed. "At Purina, we've always been passionate about making a positive impact in the lives of animals and their owners."

Purina's Pink 50 Campaign events will range from trail rides and barbeques to tack swaps, with each event sharing a common purpose -- to feed today for a difference tomorrow. For a listing of local events, log on to

In addition to the more than 50 Purina events taking place across the nation in support of breast cancer awareness and research, Purina also will be turning its top animal feed packages pink. Purina plans to donate a portion of the proceeds from every pink bag sold to breast cancer research. Select animal feeds include Equine Senior®, Strategy® GX, and Omolene #200® horse feeds; Layena® SunFresh® Recipe poultry feed; Rabbit Chow™Complete Natural AdvantEdge® rabbit food and Goat Chow® goat feed.

The Pink 50 Campaign was inspired by Purina's Equine Senior Horse Tales Contest held every other year that encourages horse owners to share their heartfelt stories.

"Several stories that we receive from horse owners describe how their horses offered an escape from cancer and other illnesses and how their horses provided comfort to family members as they stood by and helped mothers, daughters, fathers and sons through treatment," said Goodwin.

Purina's featured 50 local fundraising events are included below. To find more events in your area, or for more information on a specific event, contact your local Purina retailer or log on to

Event Name Local Purina Retailer/Sponsor
Chino Valley 9/25 Olsen's Equifest Roping Olsen's Grain - Prescott
Chandler 11/13 Making a Difference Purina Pink Trail Ride/Walk at Rawhide Wild West Town Karsten's Ace Hardware - Cave Creek
The Stock Shop - Glendale
Western Seed & Supply - Florence
Pet Food Depot - Phoenix
Fort Smith 11/25-12/25 Donald W. Reynolds Cancer House Adopt-A-Family Farmer's Co-op System - Van Buren and Fort Smith
Paso Robles 10/29 The Purina Paint Paso Pink Day Local dealers to be determined. Please check website for more information.
Larkspur 9/25 Ride Today for a Difference Tomorrow at Greenland Open Space Golden Mill - Golden
American Pride Co-op - Brighton
Parker Feed - Parker
O'Malley's Mercantile - Watkins
Niceville 10/1-10/2 Friday Pink Night Out and Saturday Pink Fun Day Laura's Pet & Horse Supply
Tallahassee 11/7 Ladies Night Fashion Show and Fundraiser Woodville Ace Hardware
Social Circle 10/2 Boss Brothers Breast Cancer Awareness Trail Ride Boss Brothers Country Store - Loganville
Joliet 10/1-10/29 Paint Your Pumpkin for a Difference Tri-County Stockdale
Mooresville 10/2 Fall Family Festival in Pink Orchard County Store
Granger 10/2 Cancer Kickin' Country Bash and Trail Ride at Jester Park Equestrian Center H&S Feed and Country Store Inc.- Oskaloosa
Cottonwood Falls 9/24-9/26 Dream Ride at Flying W Ranch Family Center Farm and Home - Harrisonville
The Family Center - Paola
Kansas Country Store - Leavenworth
Brummel Farm Service - Garnett
Reyer's Country Store - Strong City
Bluestem Farm & Ranch Supply - Emporia
Y Bar H Outpost & Pet - Olathe
Simpsonville 10/2 Dog Daze/Critters Against Cancer Metzger's Country Store
Shelbyville Saturdays in October Paint Your Town Pink Tapp's Feed & Farm Supply
Ponchatoula Saturdays in October Pink Saturdays in October Ponchatoula Feed & Seed Store
Elkton 10/10 Oxford's Pink Poker Prance to Kick Breast Cancer Horseback at Fair Hill Natural Resource Center Oxford Feed & Lumber - Oxford, Pa.
Minneapolis 11/7-11/10 Prettiest in Pink Purina Costume Contest at American Rabbit Breeders Association National Show Sponsored by Purina® Rabbit Chow™
Hattiesburg 9/25 I Tackled Twister for the Twins Mechanical Bull Ride Hub City West Farm and Garden
Gulfport 10/9 Fazzio's Pink Rabies Shot Clinic and Horse Nutrition Fun Day Fazzio's Home & Farm Center
New Melle and Labadie 10/16 Feed for A Cause Straatmann Feed & Transfer
10/21 Girl's Night Out Quality Supply
Pierce 9/25 "Ride Today for a Difference Tomorrow" Trail Ride at Willow Creek State Recreation Area Elkhorn Feed Center - Norfolk
Garry's Farm Service - Bloomfield
Osmond Farm Supply - Osmond
Laurel Feed and Grain - Laurel
Newcastle 10/1-10/3 Mane Program Trail Ride at the Niobrara River Mane Program Purina Dealers
Gordon 10/2 Pink 50 Poker Ride Farmers Co-op Elevator Co.
Franklin 10/25-10/30 Feeding for a Difference Trail Ride Ingram Feed and Seed
New Mexico      
Las Cruces 10/9-10/10 Cowboys for Cancer Research Annual Roping Event Horse N Hound Feed N Supply
North Carolina      
Castle Hayne 10/16 Customer Appreciation Pink Pig Pickin' Barbeque Hudson's Hardware & Beyond
Sanford 10/14 Ladies Night Wine and Cheese Party Carolina Town and Country
Clayton 10/23 Pretty n Pink Hudson's Hardware
Beulaville 10/1-10/3 Ridin' for a Cause with Milam Hardware at the Whippoorwill Campground Milam Hardware - Burgaw
New Philadelphia 10/10-10/16 Agland Goes Pink Agland Co-op, Inc.
10/16 Everything Pink Sale Western Reserve Farm Co-op
Cleveland 10/9 Walker's Wear Pink Walker's Feed, Pet & Garden Center
Pottstown 10/2 Paint the Roller Mill Pink Pottstown Roller Mills Inc.
Grantville 9/11 Purina Pink 50 Dash for Hope at Hollywood Casino at Penn National Race Course Reifsnyder's Ag Center - Bernville
South Carolina      
Conway 10/7 Ladies Night Out Conway Feed & Garden
Camden 10/2 Pink Fun Fest at Magic Valley Saddle Club Benton Farmers Co-op
Keller 9/18 Keller Saddle Club Play Day McDonnell Building Materials & Feed
Fort Worth Fridays in October Pink Night Out at Stockyards Championship Rodeo Russell Feed and Supply, Inc.
Denton 10/12 Hoedown for Hope D&L Farm and Home - Denton
10/2 Pinktoberfest D&L Farm and Home
Arcola 10/16 Trade for a Difference Trade Day Arcola Feed and Tack, LLC
Temple 10/16 Think Pink! Day at Temple/Belton Feed Temple/Belton Feed and Supply
Waco 10/14 Heart O' Texas Rodeo Bar None Country Store - Waco
Brazo's Feed - Waco
B & S Farm & Ranch - Waco
McGregor General - McGregor
Williams Feed Store - Marlin
Watson's Feed Store - Mart
El Campo 10/23 Relay for Life - Team FCEC Posse Representing Breast Cancer Awareness Farmers Co-op of El Campo
Millsap 10/30 Weiner Dog Races and Costume Contest Walden Farm and Ranch Supply
Kenedy Saturdays in October Tractor City's October Cancer Awareness Tractor City Country Store
Cedar City 9/10 - 9/11 Lions Club Great American Stampede and Southern Utah University NIRA Rodeo Intermountain Farmers Association - Riverton, Tremonton, Draper, Naples, Spanish Fork, Ogden, Salina, St. George, Salt Lake City, American Fork, Ephraim
Kennewick 10/9 Ranch and Home's Pink October "Feed For Life" Ranch and Home- Kennewick
Walworth Saturdays in October Pink-a -Palooza Main Street Country Store

About Land O'Lakes Purina Feed LLC
Land O'Lakes Purina Feed LLC ( is a national organization serving producers and their families through 4,700 local cooperatives and independent dealerships throughout the United States. The company, in combination with its wholly owned subsidiary Purina Mills, LLC, is North America's leading feed company, providing producers, cooperatives and dealers with an extensive line of animal feed, ingredients and services designed to help agricultural producers, dealers and cooperatives compete in the global marketplace.