SOURCE: Land O'Lakes Purina Feed

Land O'Lakes Purina Feed

Land O'Lakes Purina Feed

September 28, 2011 14:02 ET

Purina Kicks Off Nationwide Pink 50™ Campaign to Support Breast Cancer Research

For the Second Year, Purina Will Host More Than 50 Events Across the U.S. in an Effort to Reach Out to Women in Rural Communities About Breast Cancer

ST. LOUIS, MO--(Marketwire - Sep 28, 2011) - Purina is once again thinking pink this fall as they gear up for their second annual Pink 50™ Campaign, an effort to unite animal lovers everywhere and raise awareness and support for breast cancer research. In October, more than 50 fundraising events will be held by Purina retailers nationwide in an effort to encourage communities to take action against the disease.

"Last year's Purina Pink 50 Campaign raised funds in both local and national support of breast cancer research," said Christy Goodwin, Marketing Manager, Land O'Lakes Purina Feed. "Most importantly, we reached out to women in rural America -- raising awareness about breast cancer, educating and sharing information and generating community support."

Purina's Pink 50 Campaign events will range from trail rides and rodeos to family fun events and pink-themed parties with each event sharing a common purpose -- to feed today for a difference tomorrow. For a listing of local events, log on to

"The events lined up for this year's Purina Pink 50 Campaign look to be incredible," said Goodwin. "Our Purina dealers are so enthusiastic about playing a role in helping to raise awareness about breast cancer in their communities."

In addition to the more than 50 Purina events taking place across the nation in support of breast cancer awareness and research, Purina will once again be turning its top animal feed packages pink. A donation will be made to The Breast Cancer Research Foundation, whose mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health. Select animal feeds include Equine Senior®, Strategy® GX, and Omolene #200® horse feeds, Layena® SunFresh® Recipe poultry feed, Rabbit Chow® Complete Natural AdvantEdge® rabbit food and Goat Chow® goat feed.

Purina's featured 50 local fundraising events are included below. To find more events in your area, or for more information on a specific event, contact your local Purina retailer or log on to

Event Location Event Date Event Name Local Purina Retailer/Sponsor
Phoenix 10/29/2011 Arizona Trail Ride The Stock Shop
Pet Food Depot
Karsten's Ace Hardware
Prescott 9/24/2011 Olsen's Equifest Roping Olsen's Grain
Delmar 10/29/2011 Pink Open House Bryan & Brittingham
Myakka City 10/15/2011 Canter for Cancer Stockyard
Statesboro 10/8/2011 Pink Cow Girl Stomp Out Breast Cancer Anderson's General Store
Monroe 10/11/2011 Be the Boss of You Breast Cancer Ride Boss Brothers
Afton 10/22/2011 Pink 50 Trail Ride Farmers Cooperative
Jesup 10/15/2011 Breast Cancer Gone Wild B&B Farm Store
Council Bluffs 10/1/2011 Team Penning Lakeside Country Store
Gilbert 9/10/2011 Jackpot Competition Key Cooperative
Hamel 10/22/2011 Pink Poker Walk Hamel Coop Grain Co.
Cottonwood Falls 9/23-9/25 Dream Ride in the Flint Hills Reyer's Country Store
Maize 10/8/2011 Pink Your Animal For Hope Woodard Mercantile
Newton 10/15/2011 Pink 4 Cancer Animal Fair Chisholm Trail Country Store
Spring Hill 10/8/2011 Family and Friends Fall "Festivus" and Cancer Awareness Farmers Union Coop
Canton 11/19/2011 Second Annual Run for the Pink Madison Coop
Gulfport 10/15/2011 Therapeutic Riding Center/Cancer Awareness Event Fazzio's Farm & Home Center
Hattiesburg 10/15/2011 Hunting for a Cure Hub City Feed
Labadie 10/15/2011 Pink 50 Event Straatmann Feed
Gordon 9/30/2011 Fun Pink Day Farmers Coop
Lincoln 9/10/2011 Barrel Bash Farmers Coop
Omaha 10/15/2011 Puttin' for Pink Northwest Feed & Grain
Pierce 9/17/2011 Ride Today for a Difference Tomorrow Elkhorn Feed Center, Gary's Farm Service, Osmond Farm Supply
New Mexico
Fort Sumner 10/15/2011 BCA Poker Cortese Feed & Supply
North Carolina
Beulaville 10/1/2011 Breast Cancer Fundraiser Trail Ride Milam Hardware
Garner 10/1/2011 Breast Cancer Awareness Trail Ride Hudson Hardware
Southern Pine 10/8/2011 Pet in Pink Contest Moore Equine Feed and Supply
North Dakota
Minot 10/6/2011 Think Pink (Men's Rodeo) North Country Mercantile
Boiling Springs 10/2/2011 Ride For A Cure Knisely's Pet & Farm Center
Mill Hall 10/8/2011 Paint Your Horse Pink Calico Creek Feed & Pet
Oxford 10/9/2011 Pink 50 Poker Run Oxford Feed and Lumber
Rockdale 10/8/2011 Paint the Store Pink Rockdale General Store
Arcola 10/15/2011 Second Annual Trade for a Difference Arcola Feed & Tack
Bulorde 10/15/2011 Pink Rodeo Mumme's Inc
Cameron 10/15/2011 Trottin' for the TaTas M & M Farm Supply
Denton 10/15/2011 Trading for TaTas D & L Farm & Home-Denton
Ft Worth 10/14/201 Pink Out at the Rodeo Russell Feed & Supply
Mineral Wells 10/29/2011 Weiner Dog Races Walden Farm & Ranch Supply
Navasota 11/11/2011 Pink Rodeo Coufal-Prater
Royse City 10/29/2011 Pink Fall Festival Eagle Hardware
Victoria 10/15/2011 Halloween Pet Contest Northside Ranch Pet & Garden Center
Waco 10/23/2011 Pink Out Bar None Bar None Country Store
Ellensburg 10/8/2011 Pretty in Pink Horse Show Old Mill Country Store
Yelm 10/1/2011 Pink Pancake Breakfast Yelm Farm & Pet
DePere 10/8/2011 Pink 50 Fun Show Challenge Tri State Feed & Grain Transport
Dorchester 10/1/2011 Pink 50 Cutting and Team Penning Heartland Cooperative
Marathon 9/24/2011 Paint the Farm Pink Marathon Feed

About Land O'Lakes Purina Feed LLC
Land O'Lakes Purina Feed LLC ( is a national organization serving producers and their families through 4,700 local cooperatives and independent dealerships throughout the United States. The company, in combination with its wholly owned subsidiary Purina Mills, LLC, is North America's leading feed company, providing producers, cooperatives and dealers with an extensive line of animal feed, ingredients and services designed to help agricultural producers, dealers and cooperatives compete in the global marketplace.

Contact Information

  • For more information, contact:

    Kelly Miller
    Public Relations Associate
    Swanson Russell
    (402) 492-3231
    Email Contact

    Kurt Schultz
    Land O'Lakes Purina Feed
    Phone (636) 742-6223
    Email Contact