Purina(R) Small Animals Awareness Month Celebrates Your Furry Friends


ST. LOUIS, MO--(Marketwire - Jun 4, 2012) - To honor the small animals that make a big impact in a life of a family, Purina Mills, LLC is celebrating the first Small Animals Awareness Month throughout June.

Small animal owners are invited to honor their special family members by sharing their favorite stories and photos via Purina® Small Animals on Facebook at www.facebook.com/purinasmallanimals. This month will present an opportunity for small animal lovers everywhere to let Purina know what makes their animal so special, discuss with other pet owners and get care and management tips from Purina experts. As a special thank you from June 4 through June 30, consumers will also receive a $2 off coupon for any Purina® Small Animals Garden Recipe® food.

"Purina loves animals of all sizes, but for the month of June we're taking special notice of the littlest family members -- gerbils, hamsters, guinea pigs, rabbits, rats and mice," said Gabriela Bonadonna, Senior Marketing Manager for Purina Mills. "Small pets can bring such joy to children, helping to teach them responsibility, providing comfort and becoming an amusing companion. We are excited to take this month to celebrate the contributions of our furry friends."

The Purina® Small Animals Awareness Month coupons will be available to all new friends on Purina® Small Animals Facebook page. Coupons for Purina® Small Animals Garden Recipe® food can be redeemed at more than 1,100 PetSmart® stores across the nation.

"Purina is excited to provide this special money saving offer for all small animal lovers. By feeding Purina® Small Animals food, consumers can be confident that their pets are getting the nutrition they need and the variety they love," Bonadonna said.

Purina® Small Animals food are specially formulated diets that allow small animals to enjoy wholesome ingredients, like seeds, nuts, vegetables and fruits, fortified with the proper nutrients essential to fuel their energy and support their good health. Food includes Purina® Garden Recipe® Rabbit Diet in 4 lbs.; Purina® Garden Recipe® Rat and Mouse Diet in 4 lbs.; Purina® Garden Recipe® Guinea Pig Diet in 4 lbs.; and Purina® Garden Recipe® Gerbil and Hamster Diet in 2 lbs.

For small animals care tips and additional product information or to find Purina® Garden Recipe® food and Purina® Small Animals Treats at the nearest PetSmart®, visit www.purinasmallanimal.com.

About the Purina® brand
Purina® Small Animals Food helps ensure that even the smallest family members are getting the nutrition they need, the variety they love and treats that taste good and satisfy. Purina® Garden Recipe® food and Purina® Small Animals Treats include specially formulated diets for gerbils, hamsters, guinea pigs, rabbits, rats and mice.

Since its founding in 1894, the Purina brand is one of the most recognized symbols in animal nutrition. We have spent countless hours researching and understanding the needs of customers and their animals. With years of experience feeding animals large and small, people have trusted Purina to provide quality products backed by more than a century of scientific research and an abiding passion for the health and well-being of animals of all sizes. Purina has earned its reputation by feeding more than 100 million animals every day and by having more than 80 patents granted in the U.S.

Visit the Purina® Small Animals website for more information at www.purinasmallanimal.com.

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Small Animal Awareness Month
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Contact Information:

Contact:
Leah Almeling
Van Leuven Communications
Phone: 800-520-1834 x3
E-Mail: leah@vanleuvencommunications.com