SOURCE: Purina

Purina

March 05, 2012 15:54 ET

Purina® Small Animals Food Launches in PetSmart® Stores Nationwide

ST. LOUIS, MO--(Marketwire - Mar 5, 2012) - Animal lovers can now take advantage of the history and research behind Purina® for their small animals with Purina® Garden Recipe® and Purina® Small Animals Treats launching in the more than 1,100 PetSmart® stores across the nation.

"All pets, no matter how small, quickly become cherished family members," said Gabriela Bonadonna, Senior Marketing Manager for Land O'Lakes Purina Feed. "With years of experience feeding animals large and small, people have trusted Purina to provide quality products backed by more than a century of scientific research and an abiding passion for the health and well-being of animals of all sizes. With the launch of Purina® Small Animals, we can be sure that even the smallest family members are getting the nutrition they need, the variety they love and treats that taste good and satisfy."

There are an estimated 16 million small animal pets in the United States according to the American Pet Products Association. These specially formulated diets for gerbils, hamsters, guinea pigs, rabbits, rats and mice will allow all small animals to enjoy wholesome ingredients, like seeds, nuts, vegetables and fruits, fortified with the proper nutrients essential to fuel their energy and support their good health.

"Just like the rest of the family, these small animals need their share of vitamins and nutrients," said Dr. Mikelle Roeder, a nutritionist with Land O' Lakes Purina Feed. "The Purina® Garden Recipe® and Purina® Small Animals Treats provide a balanced mix of fun, delicious food that you will enjoy sharing with your critters combined with the nutrition needed to help them live a long healthy life."

Members of the PetSmart® PetPerks® program can save up to 20 percent off all Purina® Small Animals products through April 31, 2012 just by giving them a try. The product lineup available at PetSmart stores may include Purina® Garden Recipe® Rabbit Diet 4 lbs.; Purina® Garden Recipe® Rat and Mouse Diet in 4 lbs.; Purina® Garden Recipe® Guinea Pig Diet in 4 lbs.; Purina® Garden Recipe® Gerbil and Hamster Diet in 2 lbs.; Purina® Apple-Flavored Flips; Purina® Gourmet Bites with Tasty Vegetables; and Purina® Treat Sticks varieties for guinea pigs, hamsters and rabbits.

All Purina® Small Animals products are quality guaranteed. Anyone not fully satisfied with the product, can return the unused portion within 30 days of purchase to the retailer where they bought it, along with the paid receipt to receive a replacement or full refund.

For caring tips for small animals and additional product information, visit www.purinasmallanimal.com. To find Purina® Garden Recipe® and Purina® Small Animals Treats at the nearest PetSmart, use the locator at http://stores.petsmart.com/.

About the Purina® brand

Purina® Small Animals ensures that even the smallest family members are getting the nutrition they need, the variety they love and treats that taste good and satisfy. Purina® Garden Recipe® and Purina® Small Animals Treats include specially formulated diets for gerbils, hamsters, guinea pigs, rabbits, rats and mice.

Since its founding in 1894, the Purina® brand is one of the most recognized symbols in animal nutrition. We have spent countless hours researching and understanding the needs of customers and their animals. With years of experience feeding animals large and small, people have trusted Purina to provide quality products backed by more than a century of scientific research and an abiding passion for the health and well-being of animals of all sizes. Purina has earned its reputation by feeding more than 100 million animals every day and by having more than 80 patents granted in the U.S.

Visit the Purina® Small Animals website for more information at www.purinasmallanimal.com.

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