SOURCE: Purina Mills

Purina Mills

May 10, 2011 13:05 ET

Purina's New Layer Feed Produces Eggs With 300 Percent More Omega-3

Families Can Now Enhance Their Diet With Omega-3 Fatty Acids From Their Homegrown Eggs

ST. LOUIS, MO--(Marketwire - May 10, 2011) - Land O'Lakes Purina Feed helps address the lack of Omega-3, an essential fatty acid, in Americans' diets with their latest innovative feed: Purina® Layena® Plus Omega-3. Layena® Plus Omega-3 is specially formulated to produce exceptionally nutritious eggs, made with the same natural grains as the original Layena® feed, with added flaxseed to provide families with triple the Omega-3s in each egg.* Purina® Layena® Plus Omega-3, developed by Purina nutritionists, is the first known complete pelleted layer feed available nationwide that significantly enhances the Omega-3 content of backyard eggs.

Both Omega-3s and Omegas-6s are essential for proper heart and brain function, growth and development, but the body cannot manufacture them on its own for optimal health, so they must come from the diet.

"It's critical to maintain the appropriate balance of Omega-3 to Omega-6. Unfortunately, the typical American diet provides far more Omega-6 than is necessary and this imbalance can prove detrimental over time," said Dr. Mikelle Roeder, a nutritionist with Land O' Lakes Purina Feed. "You can tilt the balance in your favor by looking for opportunities to add Omega-3 to your family's diet. Eating eggs produced through an exclusive diet of Purina® Layena® Plus Omega-3 is a wholesome and delicious way to add some of those much-sought-after Omega-3 fatty acids."

Purina® Layena® Plus Omega-3 is formulated to produce more than 200mg Omega-3 per large egg* and has a natural vegetarian formula with added vitamins, minerals, and trace nutrients and without added antibiotics or hormones. Like all Purina SunFresh® Recipe Poultry Feeds, Layena® Plus Omega-3 contains marigold extract for rich golden yolks, key levels of calcium and manganese for strong shells with fewer cracks and an optimized level of Vitamin E to support a healthy immune system.

"My flock of heritage chickens deserves the same natural nutrition we provide for our families, and that's why I feed them Layena® Plus Omega-3," said P. Allen Smith, the garden and home expert who provides lifestyle advice on the NBC Today Show and PBS. "But this feed doesn't just help me raise healthy chickens, it also means wholesome eggs for myself."

Customers are invited to enter the Purina 60 Day Challenge to experience Purina's results for their own family and flock. Visit www.purinadifference.com to register for a feeding trial.

Watch the following videos of P. Allen Smith and Purina Nutritionist Dr. Mikelle Roeder sharing the benefits of Purina® Layena® Plus Omega-3.

http://youtu.be/dwlW8saSz5A
P. Allen Smith Feeds Purina® Layena® Plus Omega-3
Garden and home expert P. Allen Smith explains why he uses Layena® Plus Omega-3 for his personal flock of heritage chickens. With Layena® Plus Omega-3, P. Allen Smith can raise healthy chickens and get wholesome eggs. Purina® Layena® Plus Omega-3, developed by Purina nutritionists, is the first known complete pelleted layer feed available nationwide that significantly enhances the Omega-3 content of backyard eggs.

http://youtu.be/YroOFJrQOvs
Purina Nutritionist Dr. Mikelle Roeder and P. Allen Smith Discuss Purina® Layena® Plus Omega-3

Purina Nutritionist Dr. Mikelle Roeder and garden and home expert P. Allen Smith discuss the lack of Omega-3, an essential fatty acid, in American's diets. Omega-3 is an essential fatty acid necessary for proper heart and brain function and growth and development. The body cannot manufacture Omega-3 on its own, so it must come from the diet. Purina® Layena® Plus Omega-3 is the first known complete pelleted layer feed available nationwide that significantly enhances the Omega-3 content of backyard eggs.

http://youtu.be/hYDz0BZ-MZY
P. Allen Smith in the Kitchen with Purina® Layena® Plus Omega-3 Eggs
Garden and home expert P. Allen Smith uses his Purina® Layena® Plus Omega-3 eggs, laid by his personal flock of heritage chickens, to enhance his Omega-3 intake while cooking at home. Layena® Plus Omega-3 is made with the same natural grains as the original Purina® Layena® feed with Omega-3 coming from added flaxseed. Purina® Layena® Plus Omega-3 is the first known complete pelleted layer feed available nationwide that significantly enhances the Omega-3 content of backyard eggs.

Purina poultry feeds are available through a network of select dealers. Purina® Certified Expert Dealers, a segment of Purina's authorized dealers, carry the full line of products and are specially trained to answer questions about care, feeding and management of these and other animals. Consumers can find a knowledgeable Purina® Certified Expert Dealer, other local Purina® dealers and sign up for the rewards program to receive coupons and offers by visiting www.purinamills.com/rewards. For tips about raising poultry, consumers can visit www.facebook.com/PurinaPoultry.

*When fed a diet of Layena® Plus Omega exclusively for at least 3 weeks. Based on large egg (50g). Results may vary with factors such as total diet and hen health. A typical egg contains 65 mg Omega 3.

About Land O'Lakes Purina Feed LLC
Land O'Lakes Purina Feed LLC is a national organization serving producers and their families through 4,700 local cooperatives and independent dealerships throughout the United States. Our high-quality feed products are designed to enhance the performance, health and productivity of animals, which has made the company (in combination with its wholly owned subsidiary Purina Mills, LLC), North America's leading feed company. We are committed to providing producers, cooperatives and dealers with an extensive line of animal feed, ingredients and services designed to help agricultural producers, dealers and cooperatives compete in the global marketplace. See the Purina Mills Web site at www.purinamills.com.

Documents and/or Photos available for this release:
Purina® Layena® Plus Omega-3 Package Image
To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 296324