SOURCE: Business Intelligence Network

September 10, 2007 07:00 ET

Purisma Delivers Breakthrough Solutions for Master Data Management

Exclusive Interview Featuring Purisma's Bob Hagenau

DENVER, CO--(Marketwire - September 10, 2007) - Bob Hagenau, Cofounder and VP of Products and Corporate Development for Purisma, recently participated in an exclusive interview with Claudia Imhoff and the Business Intelligence Network ( In this interview, Hagenau discusses Purisma's solutions-driven approach to master data management (MDM), new features of Purisma Data Hub 3.0 and Purisma Business Data Appliances -- preconfigured MDM applications that allow businesses to solve specific point problems.

"Implementing an MDM solution should not require years of deployment, millions of dollars, and a huge team of consultants," says Bob Hagenau, Cofounder and VP of Products and Corporate Development. "The business simply can't wait that long. Purisma's solutions-driven approach to MDM enables enterprises, large and small, to gain the highest levels of data accuracy and relevance across multiple corporate applications in a matter of months, not years."

Purisma is a provider of a solutions-driven master data management (MDM) platform for enterprises. With Purisma's incremental approach, enterprises can now achieve unprecedented accuracy, validation and alignment of data across multiple applications and external data sources, in a way that is faster and easier that any competing approach. By delivering all of the value of large-scale MDM solutions without the re-engineering, cost and risk, Purisma has reset the bar for what MDM can achieve.

"Purisma's incremental approach to master data management, including their MDM appliance, provides a faster and more affordable way for companies to tackle their customer and supplier master data management projects," says Claudia Imhoff, Business Intelligence Network Expert and President of Intelligent Solutions. "I commend Purisma for their leadership in providing team-based data governance solutions and data stewardship best practices and also for supporting an organization's data governance policies and procedures."

To listen to the interview, please click here.

The Business Intelligence Network Solution Spotlights are intuitive dialogues with innovative solution providers, and these spotlights provide a cutting-edge introduction to the new products and services of interest to the business intelligence community. The Network publishes six newsletters serving more than 115,000 readers across a wide variety of industries, making it the largest newsletter-based information source for business intelligence, performance management, data warehousing, data integration and data quality.

About Purisma

Purisma is a leading provider of a solutions-driven master data management (MDM) platform for enterprises. With Purisma Data Hub companies can, for the first time, implement highly accurate MDM projects to respond to specific business solution challenges without the time, cost, complexity, or disruptions of conventional MDM solutions. Purisma customers include Fortune 500 businesses across many customer-centric industries; strategic partners include Business Objects, D&B and Teradata.

About Business Intelligence Network™

The Network's flagship site leads the industry with up-to-the-minute news, newsletters, articles, executive spotlights, podcasts, expert-hosted channels and blogs. Experts include Claudia Imhoff, Bill Inmon, Craig Schiff, Colin White, David Loshin, and others. provides research and case studies from leading authors and experts in business intelligence. is a business intelligence-specific community blogging site that provides an open forum about industry issues and challenges. offers the first and only editor-driven directory and search engine specially built to serve this industry.

This press release is based upon information provided by the Company. The Business Intelligence Network does not independently verify statements made and has no obligation to update these statements after the date of release.

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