SOURCE: Pursway


March 04, 2014 08:00 ET

Pursway Unveils Patented Purchase Influence Technology

New Web-Based Dashboard Gives Marketers Graphical Views of Customers' Friends, Influence and Purchase Behavior to Power Smart Targeting

WALTHAM, MA--(Marketwired - Mar 4, 2014) - Pursway, an innovator in big data marketing analytics, today announced the general availability of advanced purchase influence targeting tools -- MyPIVO (Purchase Influence Value Order), fastPIVO and Connect. MyPIVO, its new dashboard, gives marketers a novel way to view and understand their customers' real-life relationships and sales influence. Pursway's subscription-based scoring tools give marketers unprecedented insight into the friendships, connections and potential influence of existing customer and prospect pools to better target marketing messages, drive significant sales spikes and increase the ROI of any data-driven marketing campaign.

"MyPIVO gives my team an easy way to quickly visualize and understand how to improve our data-driven marketing campaigns by better targeting the customers who will not only buy, but also cause a domino effect of purchases throughout their full sphere of friendships and real-life connections," said Jeremy Lyons, senior manager, CRM, for Sony. "Anyone who takes this 'smart' marketing approach should see better response rates, especially if they are reallocating traditional media budgets to smart email marketing."

A powerful addition to a company's existing data analytics arsenal, Pursway effectively combines information from the open web about real-life connections (e.g., alumni events, conference attendees, work history) and proprietary customer databases to power smart targeting that provides a lift of two to five times for every marketing campaign. Developed by ex-IDF (Israeli Defense Force) intelligence officers who spent years building data mining software focused on identifying influential relationships between people, Pursway offers the world's most accurate technology for socializing databases and detecting influence.

Product update details:

  • MyPIVO - Pursway's new web-based marketing dashboard provides detailed graphical insights into customer influence and behavior. The dashboard gives marketers easy access to a fresh view that reveals actionable social behavior in their customer base and prospect data. Easy-to-understand graphs empower marketers to better target their campaigns based on identified influence by demographics, geographies, value or loyalty, as well as by product virulence and key influence factors like transmission speed and product pairings.
  • Connect - Pursway's proprietary database of social relationships now identifies more than 120 million people and three billion meaningful social connections in North America alone.
  • fastPIVO - Pursway's advanced big data analysis software couples the power of its Connect social graph with a company's existing data to pinpoint the best prospects and customers to target. The latest version of fastPIVO now analyzes more than 20 million customer records per day using proprietary algorithms running in Pursway's private cloud on a Hadoop environment.

The company was also awarded a patent by the U.S. Patent and Trademark Office for its fastPIVO technology. This patent ensures Pursway is the first and only company to effectively empower marketers to better target their existing customers and prospects based on their powerful offline relationships and proven influence on sales. The patent (US 8650131) covers Pursway's unique process for creating a social network based on retail or credit card transactions.

"Real influence can only be identified by actual purchase behavior, not by spend levels, social media, or gut feel. We give marketers accurate insight into social behaviors, influence and product virulence unavailable elsewhere. This allows our customers to realign existing marketing programs and drive bottom-line impact," noted Guy Gildor, founder and chief technical officer of Pursway.

Register to join the webinar, "Smarter Targeting - What Every Marketer Should Know About the Hidden Relationships Between Customers and Prospects," on March 7, 2014 at 1 PM ET for a detailed look at the new dashboard. To learn more about how Pursway is changing the game for direct marketers and customer relationship management professionals alike, take a look at what its customers have to say about their experiences.

About Pursway
Pursway dramatically improves customer acquisition, cross-sell and retention by unlocking the power of customer and prospect data. Leveraging sophisticated algorithms and its proprietary database, Pursway imprints a social graph onto existing and prospect data, identifying actual relationships between buyers and empowering marketers to better target prospects with a high propensity to buy and customers with demonstrated influence over others' purchasing decisions. Serving companies such as Comcast, Orange and Sony, Pursway consistently increases marketing ROI by 2-5X. Backed by Battery Ventures and headquartered in Waltham, Mass. and Herzliya, Israel, Pursway is led by a team with a proven track record in advanced machine learning, social network analytics, and consumer marketing disciplines. For more information, visit

Contact Information

  • Media Contact:
    Erica Camilo
    BluePoint Venture Marketing for Pursway
    Email Contact