WALTHAM, MA--(Marketwired - Oct 23, 2013) - Pursway, an innovator in big data marketing analytics, today announced an upcoming free webinar, "Social Graphing Master Class - How to Understand and Tap the Power of Social Graphs Within Your Data". Led by Guy Gildor, co-founder and chief technical officer of Pursway, and Peter Kim, solutions director at Pursway, the webinar will showcase how direct marketers can find new customers within their own data. By combining big data techniques with factual evidence of social influence, marketers can map meaningful relationships between people in a database and unleash the power of the social graph to influence purchase decisions. This powerful approach is the next logical step in an ongoing evolution, and it is already changing the game in acquisition, cross sell and retention across a variety of industries.
Attendees will learn:
- How influence networks really work
- How to identify real purchase influencers within your customer and prospect data
- Why you can't rely on social media "mavens" to influence purchase
- How to leverage influence marketing
When: Tuesday, October 29, 2013 at 1pm EDT
Where: Via the Web. Register here.
Pursway dramatically improves customer acquisition, cross-sell and retention by unlocking the power of customer and prospect data. Leveraging sophisticated algorithms and its proprietary database, Pursway imprints a social graph onto existing and prospect data, identifying actual relationships between buyers and empowering marketers to better target customers with demonstrated influence over others' purchasing decisions. Serving customers such as Comcast, Orange and Sony, Pursway consistently increases companies' marketing ROI by 2-5X. Backed by Battery Ventures and headquartered in Waltham, Mass. and Herzliya, Israel, Pursway is led by a team with a proven track record in advanced machine learning, social network analytics, and consumer marketing disciplines. For more information, visit www.pursway.com.