SOURCE: Optimal Fusion

February 10, 2014 09:00 ET

Pushing Buttons: Optimal Fusion Opens 2014 Strong With Thumbthrone

Leading Media Company's Success Propels Online Content in New Direction

LOS ANGELES, CA--(Marketwired - February 10, 2014) - 2014 marks a sizable shift for Optimal Fusion, an authority in integrated and high-impact marketing solutions, toward a publishing leader of gaming digital lifestyle content. This week, the company is proud to announce their first foray into gaming content, with the launch of Thumbthrone, an online gaming portal where gamers are king.

"Thumbthrone is definitely a departure for us," explains Vice-President Zack Brown, "as we've built our company on female lifestyle and health driven content." With Thumbthrone, Optimal Fusion hopes to fill a void in the gaming content segment, by offering casual gaming, retro gaming, and a platform for the female gamers' voice. "This is not a site that only targets males, 18-45. It's inclusive," says Brown.

This site represents a step in a new direction, which not only increases Optimal Fusion's online footprint, but also offer advertisers and clients high-quality, multi-faceted, and highly-targetable content. This expansion deepens engagement for the gamer and the client alike.

Readers can expect to find content about the culture and industry of gaming, with an emphasis on reviews and editorial from industry insiders, gaming aficionados, and enthusiasts. Forthcoming features also include: sweepstakes with major brands, gaming competitions, live streaming, exclusive video reviews, and walkthroughs. 

Beyond that, the company is developing a platform for gaming network market research within Thumbthone as well as partner sites in the gaming vertical. "If Microsoft or Sony wants to know what is trending in the industry," says Brown, "we'll have that information."

Content will be updated daily, and ad-supported. As with Optimal Fusion's other properties, partners are given the opportunity to harness the power of content-based advertising and amplify their brand message through brand and data integration and sponsorship opportunities.

About Optimal Fusion:

Founded in 2006, Optimal Fusion is a leading integrated digital media company utilizing exclusive web properties and platforms to link brands and consumers through targeted-high-impact marketing solutions. Complementary sites include: WeeklyGravy, WeeklySauce, WeeklyBite, LadyClever, WeeklyGrape, Playdate, TopCouponsToday, and TheHealthCast. Pairing their proprietary Custom-Content platform, their portfolio of internal properties and their social media prowess with cutting edge technology, Optimal Fusion cultivates a brand-safe environment perfectly situated to target relevant consumers.

For further information, or to set up an interview with CEO Joel Bess or Vice-President Zack Brown, please contact Arianna Schioldager at Arianna@optimalfusion.com.

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