SOURCE: Hess Toy Truck

November 14, 2016 11:59 ET

Put a Holiday Toy Tradition Under the Tree

MISSION, KS--(Marketwired - Nov 14, 2016) - (Family Features) Most adults remember that one special Christmas that stands out above the rest thanks to that one coveted gift they discovered with childlike delight under the tree. Now you can help the children in your life create similar memories by sharing a beloved holiday toy tradition: the newest Hess Toy Truck.

"Giving a Hess Toy Truck has been a holiday tradition for generations of families for more than 50 years," said Justin Mayer, Hess Toy Truck general manager. "The fun and innovative Hess Toy Trucks are for the child in all of us."

The Hess Toy Truck, one of the longest running toy brands on the market, has been a beloved holiday tradition for more than 50 years. It all began when New Jersey entrepreneur Leon Hess first purchased a second-hand truck and started delivering fuel oil to homes in 1933.

In 1964, shortly after opening the first Hess-branded gas station, Hess decided to offer families a fun, innovative, high-quality toy, the Hess Toy Truck, as a thank you to loyal customers, which would become a hallmark of the holiday season. For decades, parents used to line up at Hess gas stations up and down the East Coast to buy the Hess Toy Truck on Thanksgiving Day before it sold out to gift to their kids for Christmas. As the demand grew, it started going on sale earlier in the month and eventually was made available online, creating one of the best-selling toys in the country that still sells out every year before Christmas.

The newest annual release for 2016 is the Hess Toy Truck and Dragster, a powerful, race-ready duo with sleek styling, drag-racing inspired sounds, over 50 brilliant lights and an innovative design for wheelie-popping action.

The flatbed truck is designed to transport the dragster to any racing event. Styled with a solid green lower body and green-accented white upper body, it is loaded with chrome detailing, including a front grill, sunshield, side panels and exhaust pipes. The cab houses four top-mounted buttons that activate three realistic sounds (ignition, horn and an exciting race launch countdown), along with the headlights, tail lights and running lights. A hidden ramp with slide-activated hydraulic sound ensures this duo can quickly get to the next dragstrip.

The oversized dragster is the largest accompanying race car in the fleet's history. Its innovative pull-back motor and tilt-activated weight transfer design allows the speedster to launch in either a flat or wheelie position. The racer features super bright LED headlights, a stylish spoiler and chrome-detailed, hood-mounted air intake, side exhaust pipes and a rear parachute box.

The 2016 Hess Toy Truck and Dragster is sold exclusively at hesstoytruck.com for $31.99 plus tax, and includes five batteries and free standard shipping.

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