SOURCE: Jellyvision


January 26, 2015 10:15 ET

Put Me In, Coach! Jellyvision Signs Three Veteran All-Stars to the ALEX® Roster

Best-in-Class Benefits Counselor Signs Powerhouse Management Talent in Marketing, Strategy and Product Development; Fans of ALEX Thrilled

CHICAGO, IL--(Marketwired - Jan 26, 2015) - Today, Jellyvision® announced that ALEX, the virtual benefits counselor, is building on his 2014 championship season by adding three ringers to his ever-growing roster: Bob Armour, chief marketing officer; Melissa Anderson, executive vice president of strategy; and Mike Cravens, senior vice president of product. With these signings on the books, Team ALEX is confident 2015 will be the Best. Season. Ever.

Here's a little more about these future MVPs:

  • Bob Armour, CMO - Joins the team from Guaranteed Rate, where he drove marketing strategy and execution for the country's eighth largest retail mortgage company. Will be responsible for spreading the word about ALEX to its key audiences of HR professionals, brokers and agents -- and bringing a case of Powerade to all Saturday morning practices.
  • Melissa Anderson, EVP of strategy - Comes from, where she founded and built a corporate and government division within the company and helped the organization become the market leader. Will guide the strategic direction for ALEX, which includes developing key industry relationships and market strategy; serving up a winning game plan; and negotiating autograph fees for the ALEX mascot.
  • Mike Cravens, SVP of product - Also comes from, where he drove the rebuilding of their system. Brings extensive experience in managing product development for his own startups and companies such as AOL. Will provide direction on product, strategy, development and management; build out the creative team to fulfill strategy goals; and create a 10-minute video on how to give the perfect high-five.

"I'm super pumped to be here, and looking forward to doing whatever it takes to help the club this year," said Bob Armour, while doing some deep knee bends. "I think if we just take it one day at a time, and put a bunch of points up on the board, we're gonna come out on top."

Click here to learn how ALEX can help your employees better understand their benefits plans, and use them, too!

About ALEX
ALEX -- the best SaaS benefits communication company in the universe -- saves HR leaders time and money by guiding employees through difficult health insurance, retirement savings and wellness decisions. Hundreds of companies, including 51 of the Fortune 500® and more than a quarter of Barron's list of the "World's Most Respected Companies based in the US," trust ALEX to transform confusing jargon, legalese and gobbledygook into useful information and helpful advice for more than 3 million grateful end-user employees. To learn more about ALEX, please visit

About Jellyvision
Jellyvision helps companies explain their important (but maybe kind of complex) messages in a delightful way. We create virtual salespeople, brokers, guidance counselors, HR reps and teachers who have fun, personalized conversations with your customers and employees and help them understand confusing or snooze-inducing topics. For more information and examples of our work, visit

Contact Information

  • Contact:
    Mark Van Hook
    Capstrat for Jellyvision
    P: 919.745.3689
    E: Email Contact