SOURCE: Veotag, Inc.

July 01, 2008 08:00 ET

Putman Media Selects Veotag to Enrich Web Sites With Searchable Videos and Podcasts

Veotag's Video Tagging Capabilities Put Business and Manufacturing Audiences in Control; Searchable Table of Contents Helps Viewers Find Relevant Content

NEW YORK, NY--(Marketwire - July 1, 2008) - Veotag, Inc. (, a leading Web 2.0 media publishing solutions provider, today announced that Putman Media ( has selected Veotag to build and customize its online channel of searchable videos and podcasts for magazines such as Control Design, Plant Services and Pharmaceutical Manufacturing, as well as the SkillTV resource site ( Putman is a leading multimedia company with 70 years experience serving the global manufacturing community that publishes eight print magazines and a range of specialized destination Web sites. Veotag puts Putman audiences in control with a searchable table of contents that helps visitors find the information they need "inside" video and audio files.

One of the first publishing companies to offer an online channel of Webcasts, Putman uses "veotagged" videos and podcasts to enrich each of its Web sites. More than 250 "veotagged" videos and podcasts are now available to Putman's growing subscriber base of more than 500,000 readers.

"Putman's 'veotagged' collection of videos and podcasts offers visitors extensive educational resources that improve the overall experience, while delivering greater results for our clients," said John M. Cappelletti, CEO, Putman Media. "By offering videos and podcasts of industry events, we can reach a significantly larger audience. Visitors value the convenience of Veotag's table of contents and notes because they direct them to the content they need, just like the table of contents in one of our print publications. 'Veotagging' video and audio simply adds up to a better experience for Web site visitors."

"Putman is leading the way in publishing by producing 'veotagged' videos and podcasts to help visitors maximize their time and expand their knowledge base," said Jeffrey Paul, a co-founder of Veotag. "Veotag is pleased to work with Putman as they offer the business and manufacturing communities an easy-to-navigate and interactive experience online."

"Veotagged" videos and podcasts are also searchable by keyword and can be indexed by Google, Yahoo! and an organization's own search engine. By opening up video and audio files to Web searches, Veotag helps organizations such as Putman to attract new site visitors and cultivate online readership.

With Veotag, viewers can quickly locate the content that interests them and jump directly to a particular section of a video or podcast. Rather than being overwhelmed by the length of a video and "needle in a haystack" searches -- particularly for long format videos such as speeches and presentations -- audiences can find exactly the information they are searching for, quickly and easily with Veotag.

About Putman Media

Based in the Chicago suburb of Itasca, Ill., Putman Media ( is a business-to-business publisher serving the global manufacturing community through a variety of print magazines, Web sites and events. The company's leading brands include Chemical Processing, Control, Control Design, Food Processing, Pharmaceutical Manufacturing and Plant Services.

About Veotag

Veotag ( is a dynamic, cost-effective, Web 2.0 media publishing solution for anyone who needs to publish audio, video, and archived web presentations to the Internet quickly and easily. With Veotag, organizations ranging from non-profit organizations to school boards and colleges from financial institutions to major corporations, can add features to make their videos more convenient, memorable, and efficient to watch. Veotag features a patent pending clickable table of contents that shows viewers what is inside the video and allows them to select the sections that interest them most. Veotag enriches the viewer's experience by displaying coordinated slide shows, notes and links within a customized player. Videos enhanced by Veotag can be indexed by Google, Yahoo! and an organization's own search engine, allowing viewers to search within videos -- not just for them.

Contact Information

  • Media Contact:
    Bridget E. Boland
    MWW Group
    Email Contact