BOSTON, MA--(Marketwire - Feb 20, 2013) - Along with legions of ski fans worldwide, Putnam Investments watched with excitement last week as U.S. Ski Team leader and Putnam's well-recognized marketing partner, Ted Ligety, won three gold medals at last week's 2013 FIS Alpine World Ski Championships in Schladming, Austria. Ligety became the first American to ever win three gold medals at a world championships, a feat last accomplished in 1968 by the legendary skier, Jean-Claude Killy, during the Grenoble Winter Olympic Games.
Putnam has enjoyed a close marketing relationship with Ligety since 2009 that includes appearances in the firm's top markets, participation in Putnam's advertising and social media efforts and overall support of brand development opportunities globally. Putnam is also an Official Sponsor of the U.S. Ski Team and U.S. Snowboarding.
"Putnam Investments is extraordinarily proud to be a primary sponsor of Ted Ligety, a true champion whose achievements bring global visibility to the Putnam brand," said Putnam Investments President and Chief Executive Officer Robert L. Reynolds. "We look forward to watching Ted and the U.S. Ski Team's continued success as they turn their attention to the 2014 Winter Games in Sochi, Russia."
"As an investment management firm that places tremendous importance on superior performance results across categories and disciplines, Putnam has great appreciation and respect for the depth of talent, versatility and pure determination demonstrated by Ted," Reynolds said. "Bringing an unyielding commitment to excellence and executing at the highest level are brand attributes with which any individual or company would want to be associated."
Leading the Pack
In recognition of the firm's broad-based performance strength, last week, Putnam Investments was ranked # 1 in the Barron's/Lipper Fund Families Report for 2012 investment results across a variety of asset types, including U.S. Equities, World Equities, Mixed Equities, Taxable Bond and Tax-Exempt Bond. The occasion marked the second time in four years that Putnam landed the top spot in the annual rankings.
Building a Winning Team
Reynolds also noted that the partnership with Ligety is a primary example of Putnam's broader sports marketing strategy to align its brand with teams and athletes that resonate with the firm's advisor, institutional and investor audiences, and, who best personify Putnam's results-oriented philosophy and values. "With Ted, PGA Champion golfer Keegan Bradley, and the three-time Super Bowl winning New England Patriots, Putnam is honored to have three highly visible champions in its sports sponsorship stable," Reynolds noted.
Building upon its marketing partnership with Ligety, in October 2010, Putnam announced it had become the exclusive mutual fund sponsor of the U.S. Ski Team and sponsor of U.S. Snowboarding, supporting U.S. athletes in the sports of alpine, freestyle and cross-country skiing, ski jumping, snowboarding and Nordic combined. Putnam's sponsorship, which continues through 2014, will help support young American athletes as they prepare for the next Winter Olympic Games in Sochi, Russia.
About Putnam Investments
Founded in 1937, Putnam Investments is a leading global money management firm with over 75 years of investment experience. The firm was recently named #1 Mutual Fund Family by Lipper/Barron's based on the firm's 2012 performance across asset classes. At the end of January 2013, Putnam had $133 billion in assets under management. Putnam has offices in Boston, London, Frankfurt, Beijing, Amsterdam, Tokyo, Singapore and Sydney. For more information, visit putnam.com.