NEW YORK, NY--(Marketwired - Nov 4, 2015) - The Digital Placed-Based Advertising Association (DPAA) held their annual Video Everywhere Summit at the Crowne Plaza Hotel in Times Square on November 3, 2015. Over 700 delegates from advertising agencies, brands, media owners, ad tech, and research convened to discuss the role of Digital Place-based Media in today's fast evolving media ecosystem, amongst whom PVBLIC Foundation leadership.
"This year's event was the most informative and innovative to date, and the buzz generated by the program during the breaks was palpable," said Daniel Wilkins, Executive Director of PVBLIC Foundation. "We appreciate the continued support the DPAA and their member networks show to our organization and the social impact campaigns we implement using digital place-based media."
This year's DPAA Video Everywhere Summit brought together 700 delegates representing brands, agencies, digital place based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the only event of its kind, truly dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies. An A-List of speakers from leading brands and agencies delivered thought provoking presentations and points of view.
About PVBLIC Foundation:
PVBLIC Foundation is an innovative non-profit media organization that harnesses the power of media to drive social change. An aggregator of media across all platforms, PVBLIC works strategically to pair media space with key non-profits at the local, national and global levels. We utilize existing and emerging technologies to increase issue awareness around important causes and help non-profits amplify their message. At PVBLIC, we believe that media is the new currency. For more information visit www.pvblic.org or follow us @PVBLICF.
The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place based advertising networks. Founded in 2006, DPAA exists to drive consistent growth for the industry through collaboration among advertisers, agencies, place-based digital and video networks and their suppliers. DPAA accomplishes this by: demonstrating and promoting the effectiveness of digital place based advertising, educating the advertising community on the power and reach of digital place based networks, developing industry-wide best practices, guidelines, standards and research making it easier to plan, buy and evaluate the media's effectiveness.
Learn more about DPAA: www.dp-aa.org
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