SOURCE: Phoenix VIP Events, LLC

Phoenix VIP Events, LLC

September 23, 2011 23:08 ET

PVIPE Music Signs With INgrooves/Universal and Brings 2Pac's Road Dog Along for the Ride

LOS ANGELES, CA--(Marketwire - Sep 23, 2011) - PVIPE Music, a division of The PVIPE Group, has signed a digital distribution pact with INgrooves/Universal Music that will strengthen the company's hand in gaining widespread exposure for its artists to the huge consumer base in cyberspace.

David Marshall Pryce, CEO of The PVIPE Group, Phoenix VIP Events and PVIPE Music, says, "The bottom line is that INgrooves/Universal wants to do business with people like us. People who are marketing and promoting records with sweat equity, industry know-how and an extensive network on the promotion side of the business."

PVIPE Music's artists are diversified to include: HipHop, rap/R&B, country/rock, pop/alternative and Christian rock, just to name a few. First out in a few weeks is Big Syke, a rapper who recorded with 2Pac on his multi-platinum album All Eyez on Me and other projects.

"My deal with PVIPE allows me to be in control of my own destiny," Big Syke says. "PVIPE Music is not like any other label that I've dealt with. The way my deal is structured I can do just about anything I want to do."

Darrell Thompson, a veteran entertainment lawyer with professional ties to major artists including Jay-Z, the Black Eyed Peas, Teddy Riley, and most recently, Tyrese, negotiates the deals.

"There are no more borders in the music business," Thompson said, echoing PVIPE's strategy. "The technology that has transformed the industry has seen to that. Going to London, Africa, Japan or the Caribbean in search of product and business is not a stumbling block, provided you can bring that cultural sensibility to a mass market. How PVIPE brings that to the table is through David's marketing experience. He is very, very good at what he does."

In celebration of all of these pacts, PVIPE Music, along with Black Radio Exclusive (BRE) Magazine (Pryce and his wife are on the cover of the September issue) and Episential Skin Care (another of Pryce's companies), will hold a party in Hollywood later this month.

Contact Information

  • Contact:
    Pryce Public Relations
    For More Information or to schedule an interview:
    Telephone: 323.299.8823
    Email: george@prycezone.com