SOURCE: DialogTech

DialogTech

August 23, 2016 10:15 ET

PX and DialogTech Announce Partnership at Annual LeadsCon New York Conference

Lead Generation Platform, PX, and Call Attribution Company, DialogTech, Partner to Enable Pay-per-Call Management Alongside Affiliate Campaigns

NEW YORK, NY--(Marketwired - Aug 23, 2016) - LeadsCon New York -- Fully automated lead generation platform, PX, announced a strategic partnership with DialogTech, the leading provider of call attribution for data-driven marketers, today at LeadsCon New York. The partnership enables networks to use PX as a single interface platform to manage their campaigns and allows affiliate marketers to easily build pay-per-call into their marketing strategy.

Through PX's platform, marketers can capture, track, score, filter and route leads based on quality and specific routing rules. PX's partnerships enable affiliate marketers to build and manage their own exchange with the technology that best suits their needs. By integrating DialogTech's call analytics into their platform, marketers can access a robust set of features, including call attribution, without ever having to leave the PX platform. Customers will be able to route and manage their calls in one single platform, allowing publishers and lead buyers to exchange leads, clicks and calls across all verticals with full transparency and high quality.

"Calls and leads are so tightly coupled together in performance marketing that an integration with DialogTech was a natural fit. The integration adds an extra level of value for our customers because of DialogTech's advanced call attribution technology," said Jeff Deisner, Executive Vice President of PX. "DialogTech offers the most robust call attribution platform that enables our customers to ensure they are sending the highest quality call leads to their buyers."

"We are excited to partner with PX, and to bring our technology and expertise into their platform," said Susan Bryant, Chief Marketing Officer at DialogTech. "By using our proprietary software and extensive data on top of the routing and reporting capabilities that PX offers, customers are truly getting the best of both worlds."

The partnership follows a $12.5M funding round for PX's parent company ReviMedia which is being used to grow the PX platform.

PX and DialogTech will be at LeadsCon New York from August 22nd-24th. To discuss this new partnership and for additional information visit PX at booth #112 and DialogTech at booth #114

About DialogTech
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. And as marketers face mounting pressure to drive not only leads but revenue, DialogTech's platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. DialogTech serves as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com.

About PX
PX is a performance marketing platform designed for advertisers, publishers and agencies to streamline and automate performance marketing and lead generation activities. It provides scalable solutions for lead generation businesses to grow and scale efficiently. For more information, please visit http://www.px.com

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