Q4 Web Systems

Q4 Web Systems

August 26, 2009 17:00 ET

Q4 Web Systems: Report Reveals Early Adopters Using Twitter for Investor Relations

Study reveals that 55% of public companies currently on Twitter are using it for Investor Relations

TORONTO, ONTARIO--(Marketwire - Aug. 26, 2009) -

Editors Note: There are two photos associated with this Press Release.

According to a new report by Q4 Web Systems (Q4), a leading provider of software for corporate and investor relations websites, Twitter is being used by public companies to supplement traditional channels of disclosure and to engage in conversations with their stakeholders. The research indicates that 55% of the public companies analyzed are using it for Investor Relations. The complete report is available to download here.

"The point in providing this research is to help the investor relations market understand how their peers are using social media channels like Twitter for investor relations" said Darrell Heaps, Co-Founder and CEO of Q4 Web Systems. "We are also using this research to identify and share best practices with all companies and vendors in the IR space so we can help our market evolve and learn how to succeed in the ever changing world of the web and social media. "

The findings from the report show the initial adoption has come from the technology sector and is now moving into pharmaceuticals, natural resources and a number of others. The use of Twitter by these companies is primarily for sharing previously disclosed information such as news and upcoming events. However, 48% of these companies have evolved from a straight broadcasting approach to engagement - meaning they are posting regular updates to news and events on their site, but also interacting with people, answering questions and providing additional information.

Of the 80 companies reviewed in the report:

- 55% are using Twitter for investor relations.

- 68% provided a link to their Q2 quarterly earnings release.

- 48% are using Twitter to engage with their audience.

- Technology and pharmaceuticals/healthcare sectors accounted for 34% and 14% respectively.

"With more than 2/3rds of the online population now using social networks and blogs on a regular basis, social media is defining the online experience. This report illustrates how the early adopters in the investor relations space are embracing this new channel, expanding their communications and strengthening relationships with their market. We look forward to updating the investment community later in the year with another report that will track growth rates of adoption" added Mr. Heaps.

The complete report is available for download at: http://www.q4blog.com/about/research-reports/.

About Q4 Web Systems (Q4)

Q4 Web Systems (Q4) is a leading provider of software for investor relations websites. Q4's customized web-based solutions enable public companies to maintain control and flexibility over corporate communications while reducing regulatory and market risks. The Q4 Web platform works with any website and includes investor relations best practice modules and tools to help investors easily find information, subscribe to updates and share it through social networks. Automated web records and a verifiable audit trail mitigate risk and ensure high quality disclosure. Q4's solutions allow issuers to reduce costs and build better relationships with stakeholders. To learn more please visit www.q4websystems.com or Q4's blog at www.q4blog.com.

To view the photos associated with this press release, please visit the following links:

http://media3.marketwire.com/docs/q40826chart.jpg

http://media3.marketwire.com/docs/q40826cover.jpg

Contact Information

Webosphere

Keyword Cloud

View Website