SOURCE: Omniture

October 25, 2006 08:00 ET

Qantas Airways, Australia's Largest Airline, Selects Omniture to Identify and Respond to Trends in the Online Travel Industry

OREM, UT -- (MARKET WIRE) -- October 25, 2006 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Qantas Airways, a world-leading long-distance airline, has chosen Omniture SiteCatalyst® to measure online visitor behavior in order to ensure a positive customer experience and increase online profitability. With the Web analytics technology provided by Omniture's solutions, Qantas can identify trends in the competitive world of online travel and leverage behavioral information to ensure a positive customer experience.

"Delivering an intuitive and customer-centric online experience for our site visitors is important to us," said Qantas General Manager Direct Channels John Lonergan. "Implementing Omniture's technology will ensure we can understand what our customers are looking for, while also delivering the information our corporation needs to make strategic business decisions."

As a world leader in the travel industry, Qantas handles large amounts of data -- so much data that their in-house Web analytics solution was getting bogged down from the massive amounts of information it was processing. This information overload resulted in slow data processing and report creation -- limiting the company's ability to quickly address or execute online business initiatives. With Omniture, Qantas has equipped themselves with real-time data that provides granular insight into the performance of their online campaigns and effectiveness of their Web site.

Additionally, through the information generated by Omniture SiteCatalyst, Qantas can identify the areas of their Web site that drive the most success -- and the elements that may be performing poorly. The company can also identify visitor segments according to trends in behavior and remarket accordingly. SiteCatalyst also reveals whether or not visitors are penetrating the Web site effectively, and can report on offer and product performance.

Omniture is also helping Qantas drive their search marketing initiatives. Through Omniture's solutions, Qantas can measure all of their acquisition channels -- referring domains, SEM and SEO efforts, email campaigns and more. They can also determine the effectiveness of their internal search capabilities by seeing which terms result in customer conversion and address any issues related to failed searches.

"Because Qantas is the largest airline in Australia, it's critical for them to have easier ways to crunch and analyze huge amounts of data in real time to quickly create compelling offers and services to their customers," said Gail Ennis, senior vice president of marketing at Omniture. "Because Omniture manages more than three billion transactions each day, Qantas can rely on us to deliver the scalability and ease of use they require."

About Qantas

Qantas was founded in the Queensland outback in 1920. Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS), we have built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service. Today, Qantas is widely regarded as the world's leading long-distance airline and one of the strongest brands in Australia. We also operate subsidiary businesses including other airlines, and businesses in specialist markets such as Qantas Holidays and Qantas Flight Catering.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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